Watch out for Elephants!

If you ask most company managers, executives, or owners, they will undoubtedly be able to tell you what their company stands for in a nice tight mission statement. You may hear words like integrity, leading, best, or pick your platitude. After all, what organization would proudly claim they are the worst or provide bad service?

Jay Wilkinson is the founder and CEO of Firespring. He and his team have stringent measures to ensure they have the best people join the organization.

He has been through a lot since launching the company but remains focused on one prime element of his business which comes before products and profit.


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