We all have tools to choose from but let's not forget to focus on people. Much has been and will be said and written about the social web; we can't forget the human web.
Business owners and managers may understand that certain tactics and channels will help their business but through research, data, and measurement, we can look at outcomes more accurately.
It takes more than counting beans
Having lots of "likes" on your Facebook group, comments on your Instagram post, views on Snapchat, and a lot of page views on your website without commitment to engage your customers won't magically bring in revenue.
And it begins by engaging your own people. Strong internal customer service happens long before anyone outside your company even cares.
Do you know how you help?
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Showing posts with label consult. Show all posts
Showing posts with label consult. Show all posts
September 13, 2016
September 10, 2011
How Can You Help?
Beyond the Business Card
It's the second question we ask someone after their name - what do you do? I prefer to answer the question - how can I help? In more than 25 years in marketing and media, I have had the unique pleasure and privilege of overseeing the launch of two major market radio stations, working as executive producer of large scale events, consulting media professionals, overseeing promotion and marketing departments, managing multi-level advertising campaigns and assisting companies in the areas of marketing, business development and revenue generation.
We all have tools to choose from but let's not forget to focus on people. Much has been and will be said and written about the social web, we can't forget the human web. When a company is maximizing their internal customer service, their improved external customer service will grow the business.
Business owners and managers may understand that certain tactics and channels will help their business but through research, data and measurement, we can look at outcomes more accurately. Without a strong revenue line, blogging and tweeting isn't enough. Having lots of "likes" on your Facebook group and a lot of page views on your website without commitment to engage your customers won't magically bring in money.
I enjoy assisting business owners and managers with business strategy, marketing communication initiatives and internal customer service to drive revenue.
You may know what you do, but do you know how you help?
Kneale Mann
image credit: rotsu
It's the second question we ask someone after their name - what do you do? I prefer to answer the question - how can I help? In more than 25 years in marketing and media, I have had the unique pleasure and privilege of overseeing the launch of two major market radio stations, working as executive producer of large scale events, consulting media professionals, overseeing promotion and marketing departments, managing multi-level advertising campaigns and assisting companies in the areas of marketing, business development and revenue generation.We all have tools to choose from but let's not forget to focus on people. Much has been and will be said and written about the social web, we can't forget the human web. When a company is maximizing their internal customer service, their improved external customer service will grow the business.
Business owners and managers may understand that certain tactics and channels will help their business but through research, data and measurement, we can look at outcomes more accurately. Without a strong revenue line, blogging and tweeting isn't enough. Having lots of "likes" on your Facebook group and a lot of page views on your website without commitment to engage your customers won't magically bring in money.
I enjoy assisting business owners and managers with business strategy, marketing communication initiatives and internal customer service to drive revenue.
You may know what you do, but do you know how you help?
Kneale Mann
image credit: rotsu
