The Power of Relationships

Technology changes. Platforms change. Trends come and go. Relationships don’t. Business has always been about people. 

Trust still drives opportunities, partnerships, referrals, and long-term growth. The strongest connections are rarely built through one ad or one meeting. They come from consistency, authenticity, and how you treat people over time. 

 Marketing matters. Visibility matters. 

But relationships give those things meaning. Without connection, marketing becomes forgettable. The businesses that last are usually the ones that answer messages, support their communities, remember names, and genuinely care about people.

 In a world focused on AI and shortcuts, relationships remain one of the few things that cannot be replicated overnight. People remember how you made them feel.

Let’s create more experiences, not more campaigns.

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It's Business. It's Personal.

If you’ve spent any time around me in a boardroom or mid-conversation about growth, you know I believe one thing deeply: Business is personal. Not transactional. Not automated. Personal. I work with numerous business owners and managers across different industries. 

Some run multi-generational companies. Others are scaling fast and trying to manage growth without losing control. Different pressures. Different personalities. Same truth. The businesses that win are the ones that make it personal. 

 It’s Not Just Marketing. It’s About Meaning. 

Marketing is not an event or a campaign; it is an essential piece of your business. We can talk strategy, positioning, and ROI all day. But beneath that, we’re talking about legacy and the responsibility they carry. That’s personal. 

When you understand that, you stop selling services. You start building partnerships. 

You are the Brand 

Business owners often underestimate how much they matter to their marketing. People don’t just buy products. They buy stories. Trust. Connection. Why you started. What you believe. Why you care. That’s not fluff. That’s differentiation. And in a crowded market, differentiation is oxygen. 

AI, automation, and efficiency tools are everywhere. I like them. I use them. But you can automate distribution. You cannot automate connection. The businesses that thrive won’t be the loudest; they’ll be the most human. 

Actions Speak

How you treat staff. How you answer the phone. How you handle complaints. That is your brand. Culture leaks into the marketplace whether you plan for it or not. 

When I meet an owner, I ask: “Why did you start this?” The answer is almost never money. It’s family. Freedom. Pride. Impact. It's especially interesting when you pose the same question to their team. Then you find out what it means to work there far beyond the paycheck. People rarely do business with logos; they do business with people. 

And that will always be personal. ___________________________________________________________

What's For Dinner?

We've heard the old saying ‘starve a fever, feed a cold’. As leaders, what would happen if we applied that to our lives by feeding our passions and not giving any table scraps to our fears? Yes, easier said than done but worth a shot.

Some organizations, for all their efforts, become a dysfunctional environment. This is where I can help. Some don't want to be helped and it's best we leave them to their misery. Perhaps there is an underlying issue that needs to be put on a diet.

Often, much of what we may fear isn’t the big scary monster but simply something we haven’t tried or an instance where we need help from others or a bit more experience. We may have fear while others navigate it with ease and can help us. There will be times the roles are reversed but we need to starve our fears together.

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Want Next What

You've said it; you’ve heard it; you’ve been asked it - what do you want? It’s a huge question and most of us have a list. It’s too much to ask. I want to be financially stable. I want a puppy. I want to have millions. I want to retire. I want to live in a lakefront mansion and sip iced tea all day.

We all dream of winning the lottery. We all let our minds wander to places where we perceive our problems will vanish and life will be endless bliss. It's like the old story of the nine year old boy who is once asked; "So Sam, what do you want to be when you grow up?" and Sam quickly replies; "I wanna be rich!" 

Tougher Done Than Said

It took me years to grasp the concept of the fear of success. It sounded counterintuitive. The fear of failure, to me, is easy to understand. You don't want to fall on your face or run out of money or have to give up things you have your life. The embarrassment of failing is terrible. But, what about our fear of what we will do if what we try actually works? How will you handle the responsibility of that dream coming true?

The marketing genius Seth Godin once challenged that it's easier to fail small. Complaining about the fact we never amount to anything or we're not meant to win or no one ever gives us a break, is way easier than the unwavering persistence required to achieve something we want.

It's Way Too Big

In my opinion, it's easy to say you want a Bugatti Veyron because odds are pretty good it will never happen. It's much more difficult to identify the small shifts we need to make every day to get to the bigger dreams we possess. My business partner and I have been working on a project for close to a year. There are days we wonder if we are out of our minds. But each day, you push a bit more, ask a little bit more, and keep at it. Giving up now will only make us forever wonder what if we had kept going. 

You have dreams. You have things you want to accomplish. You have stuff that may feel a little out of reach. But I'm willing to bet if you suspend those for just today and think about what you could do right now to get what you need right now or your next want, over time, those bigger things will come clearer into focus. 

Let's try that and see what happens.

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P is for People

Anyone in marketing can recite the four P's which are product, price, placement, and promotion. But how do the four P's apply to company culture and leadership? 

Practice 

Have you ever been to a sporting event or seen a live play or concert? Have you watched a great movie? Do you have any experience meeting someone else who is successful in business? Do you find motivation from people who show talent and prowess in a particular discipline? In each case, someone spent years honing their skills to make it appear effortless. Yet we are quick to criticize from the comfort of our 20oz beer mug in the 300 level. Now think about your skill set and what you can bring to any situation. Did you learn and execute all you know immediately? 

Patience 

If you enjoy writing, reading a good book may give you more determination to work on your own novel. You may know someone who went back to school and emerged with a whole new career path. Seeing others succeed may give you reason to study their process to improve your business. 

Persistence 

It requires working nights and weekends, writing ideas on scraps of paper you later find in the laundry, networking well, reading incessantly while life blends with work. No successful person in history has gotten it right the first time. And no one does it alone.

Play 

There are many ways to be successful. What's important is to be organized and have a strategic plan. It is equally essential not to settle for good enough - that's what the other guys do. It's critical not to rest on the past or think we have all the answers, that's where danger resides. And it's okay to get a little messy once in a while, take some chances. 

Let's add a fifth – Purpose. __________________________________________________________________

Count the P's

Anyone in marketing can recite the four P's which are product, price, placement, and promotion. But how do the four P's apply to company culture and leadership? 

Practice 

Have you ever been to a sporting event or seen a live play or concert? Have you watched a great movie? Do you have any experience meeting someone else who is successful in business? Do you find motivation from people who show talent and prowess in a particular discipline? In each case, someone spent years honing their skills to make it appear effortless. Yet we are quick to criticize from the comfort of our 20oz beer mug in the 300 level. Now think about your skill set and what you can bring to any situation. Did you learn and execute all you know immediately? 

Patience 

If you enjoy writing, reading a good book may give you more determination to work on your own novel. You may know someone who went back to school and emerged with a whole new career path. Seeing others succeed may give you reason to study their process to improve your business. 

Persistence 

It requires working nights and weekends, writing ideas on scraps of paper you later find in the laundry, networking well, reading incessantly while life blends with work. No successful person in history has gotten it right the first time. And no one does it alone.

Play 

There are many ways to be successful. What's important is to be organized and have a strategic plan. It is equally essential not to settle for good enough - that's what the other guys do. It's critical not to rest on the past or think we have all the answers, that's where danger resides. And it's okay to get a little messy once in a while, take some chances. 

Let's add a fifth – Purpose. __________________________________________________________________

Would You Like Fear with That?

We've heard the old saying ‘starve a fever, feed a cold’. As leaders, what would happen if we applied that to our lives by feeding our passions and not giving any table scraps to our fears? Yes, easier said than done but worth a shot.

Some organizations, for all their efforts, become a dysfunctional environment. This is where I can help. Some don't want to be helped and it's best we leave them to their misery. Perhaps there is an underlying issue that needs to be put on a diet.

Often, much of what we may fear isn’t the big scary monster but simply something we haven’t tried or an instance where we need help from others or a bit more experience. We may have fear while others navigate it with ease and can help us. There will be times the roles are reversed but we need to starve our fears together.

As Mahatma Gandhi once said; "Fear is the enemy."
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Not Today

Today we won’t focus on what we can’t change. Today we won’t do what they say we should do. Today we won’t compare ourselves to others. 

Today we won’t second guess ourselves. 

Today we won’t make assumptions. Today we won’t worry about yesterday. 

 Today we won’t sabotage our goals. Today we won’t lament about our weaknesses. 

Today we won’t listen to opinions. Today we won’t expect them to read our mind. Today we won’t get distracted by actions that derail us. Today we won’t change the past. 

Today we won’t be hard on ourselves. Today we'll focus on today. 

Today we won’t fret the details. Today we won’t listen to our inner critic. 

Today we won't concern ourselves with petty arguments. 

Today we will get to that item we keep meaning to complete. 

 Today is all we got.

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The Five P's

Anyone in marketing can recite the four P's which are product, price, placement, and promotion. But how do the four P's apply to company culture and leadership? 

Practice 

Have you ever been to a sporting event or seen a live play or concert? Have you watched a great movie? Do you have any experience meeting someone else who is successful in business? Do you find motivation from people who show talent and prowess in a particular discipline? In each case, someone spent years honing their skills to make it appear effortless. Yet we are quick to criticize from the comfort of our 20oz beer mug in the 300 level. Now think about your skill set and what you can bring to any situation. Did you learn and execute all you know immediately? 

Patience 

If you enjoy writing, reading a good book may give you more determination to work on your own novel. You may know someone who went back to school and emerged with a whole new career path. Seeing others succeed may give you reason to study their process to improve your business. 

Persistence 

It requires working nights and weekends, writing ideas on scraps of paper you later find in the laundry, networking well, reading incessantly while life blends with work. No successful person in history has gotten it right the first time. And no one does it alone.

Play 

There are many ways to be successful. What's important is to be organized and have a strategic plan. It is equally essential not to settle for good enough - that's what the other guys do. It's critical not to rest on the past or think we have all the answers, that's where danger resides. And it's okay to get a little messy once in a while, take some chances. 

Let's add a fifth – Purpose. __________________________________________________________________

Your Next Want

You've said it; you’ve heard it; you’ve been asked it - what do you want? It’s a huge question and most of us have a list. It’s too much to ask. I want to be financially stable. I want a puppy. I want to have millions. I want to retire. I want to live in a lakefront mansion and sip iced tea all day.

We all dream of winning the lottery. We all let our minds wander to places where we perceive our problems will vanish and life will be endless bliss. It's like the old story of the nine year old boy who is once asked; "So Sam, what do you want to be when you grow up?" and Sam quickly replies; "I wanna be rich!" 

Tougher Done Than Said

It took me years to grasp the concept of the fear of success. It sounded counterintuitive. The fear of failure, to me, is easy to understand. You don't want to fall on your face or run out of money or have to give up things you have your life. The embarrassment of failing is terrible. But, what about our fear of what we will do if what we try actually works? How will you handle the responsibility of that dream coming true?

The marketing genius Seth Godin once challenged that it's easier to fail small. Complaining about the fact we never amount to anything or we're not meant to win or no one ever gives us a break, is way easier than the unwavering persistence required to achieve something we want.

It's Way Too Big

In my opinion, it's easy to say you want a Bugatti Veyron because odds are pretty good it will never happen. It's much more difficult to identify the small shifts we need to make every day to get to the bigger dreams we possess. My business partner and I have been working on a project for close to a year. There are days we wonder if we are out of our minds. But each day, you push a bit more, ask a little bit more, and keep at it. Giving up now will only make us forever wonder what if we had kept going. 

You have dreams. You have things you want to accomplish. You have stuff that may feel a little out of reach. But I'm willing to bet if you suspend those for just today and think about what you could do right now to get what you need right now or your next want, over time, those bigger things will come clearer into focus. 

Let's try that and see what happens.

__________________________________________________________________

Remote Leaders

I've been reading about this and thinking about this for years. I have been fortunate to work with amazing collaborative insightful and giving leaders; I have also had some bosses. I think there is a definitive list somewhere but the way I view leadership is from the inside. Each of us has a different interpretation of what they need in their leader or how they want to lead.

In a time when we have 3-4 generations in a workplace, the one size fits all model won't work. Sales managers yelling at reps to make more calls, Marketing directors steadfast on their design over others, CEO's accountable to shareholders without focus on their employees to make those financial successes a reality.

Read The Room

And that room can be as granular as every single person in the organization. For some, they need a coach akin to the defensive coordinator who yells at their guys for missing the tackle. For others, they require a more personable calm approach.

The key to being a great leader, in my opinion, is twofold. First, you don't decide you're the leader; your team or company does. Second, your only focus is your team or company. Customers will show up if you create a culture of collaboration, respect, and strong internal customer service. Since most are working remotely, this makes the challenge of leadership even more important to master.

A great leader never has to remind people they are the leader.
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Two Grand

Imagine working where ideas are shared and appreciated, each and every person in the organization is valued, and progress is measured not by empty promises and well crafted corporate speak but by the accomplishments of everyone involved. For real!

When you have a roomful of opinions all fighting for a voice in a decision making process, the result is often a lot of indecision. Each of us is entitled to our thesis but this is where the water gets murky. But if you can take time to entertain new ideas then move them forward with a clear plan and data to in turn shape the idea into something tangible while including input from all involved. You will see stronger ideas for your business and a much more engaged team.

Uncharted Territory

This approach makes some people nervous because the process may seem laborious and could perhaps slow down results when you just want things done. It takes some time to get used to finding room for many voices and opinions while remaining on track.

If it's new to your team, the process won't be perfect, nothing is, but fresh thinking doesn't survive in status quo so it is worth the effort. Let someone on the team facilitate the first few times - not the highest ranking member of the team - and take it slow. Keep things factual and don't make it personal. Your business will be a more collaborative atmosphere where employees can offer opinions and ideas are considered.

People and Profits

When we meet with a business leader who wants to improve the bottom line, it's usually much more than a revenue issue and it often begins with internal customer service. The relationships you build and nurture inside your business can represent 90% of your bottom line yet far too many companies view it as unimportant.

We work an average of 2,000 hours each year and that number is growing. Collaboration and communication remain critical building blocks for any leader who desires success. But you and I just talking about it won't make it happen.

Let's go!
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Fear Diet

We've heard the old saying ‘starve a fever, feed a cold’. As leaders, what would happen if we applied that to our lives by feeding our passions and not giving any table scraps to our fears? Yes, easier said than done but worth a shot.

Some organizations, for all their efforts, become a dysfunctional environment. This is where I can help. Some don't want to be helped and it's best we leave them to their misery. Perhaps there is an underlying issue that needs to be put on a diet.

Often, much of what we may fear isn’t the big scary monster but simply something we haven’t tried or an instance where we need help from others or a bit more experience. We may have fear while others navigate it with ease and can help us. There will be times the roles are reversed but we need to starve our fears together.

As Mahatma Gandhi once said; "Fear is the enemy."
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Emotional Waistline

This is a wonderful parable I should read more often.

The story is about a man and his grandson. He reminds the young boy that we have a battle of two wolves inside of us; one that is filled with anger, envy, jealousy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority, and ego.

The other wolf is filled with joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, compassion and faith. The grandson then asks a simple yet critical question; "Which one wins?"

The wise man replies; "The one you feed.”
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Walk Away and Ask for Help

Have you ever felt yourself shut down and think no solution seemed plausible? There never seems to be enough time, money, resources, people, sunlight, matching socks, peace and quiet, food, good shows on TV, shelter, budget, gas in the tank. Though new socks every morning would be sweet!

At times, we put ourselves into a corner and begin to read the new reality as our only choice. "We have no budget for that" replaces "is this a good idea?"

Maybe it's time to replace no’s with some how’s. 
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Four P's

Anyone in marketing can recite the four P's which are product, price, placement and promotion. But how do the four P's apply to company culture and leadership?

Practice

Have you ever been to a sporting event or seen a live play or concert? Have you watched a great movie? Do you have any experience meeting someone else who is successful in business? Do you find motivation from people who show talent and prowess in a particular discipline? In each case, someone spent years honing their skills to make it appear effortless. Yet we are quick to criticize from the comfort of our 20oz beer mug in the 300 level. Now think about your skill set and what you can bring to any situation. Did you learn and execute all you know immediately?

Patience

If you enjoy writing, reading a good book may give you more determination to work on your own novel. You may know someone who went back to school and emerged with a whole new career path. Seeing others succeed may give you reason to study their process to improve your business.

Persistence

It requires working nights and weekends, writing ideas on scraps of paper you later find in the laundry, networking well, reading incessantly while life blends with work. No successful person in history has gotten it right the first time. And no one does it alone.

Play

There are many ways to be successful. What's important is to be organized and have a strategic plan. It is equally essential not to settle for good enough - that's what the other guys do. It's critical not to rest on the past or think we have all the answers, that's where danger resides. And it's okay to get a little messy once in a while, take some chances.

Let's add a fifth – Purpose.
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Are You in Sales?

Yes, we're "all in sales", but I'm referring to a career that has defined metrics. You sell, you survive. You don't sell, your commission is affected. You park your laptop on a desk in the “sales department” kind of sales. You have numbers you need to hit this quarter, kind of sales. You eat what you kill, kind of sales.

It's one thing for your performance to be measured by how you do your job. It's much different to be judged by the actual money you actually bring in the actual door. Sales is the transference of trust, so you must build strong relationships. Sales can be a grind and not for those with delicate digestive tracts.

To anyone in sales – you have my gratitude and respect.
To anyone not in sales – try it for one day.
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What are Your Thoughts?

The late Princeton philosopher and author Walter Kaufmann coined the phrase decidophobia to describe those who would rather leave the deciding to some authority. Kaufmann opined that once a decidophobe relinquishes, they will accept anything argued by that authority. We can call it "the boss is always right" syndrome.

She's a thought leader; he's a thinker; they're the idea team. All crutches we create to stop us from contributing to the process. We all have ideas that are valuable and if you are in a leadership role, open the doors a little wider and let those ideas in because there's brilliance waiting to be seen. Maybe we all can be decidophobes?

Two hundred years ago there was no Internet. A century ago we didn't have interactive technology built into the steering wheels of cars. And unless you share it, we will never enjoy what you have been thinking about which could change the world.

Let’s do big and stop over thinking.
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Ch-ch-changes

You have heard the quote “the definition of insanity is doing the same thing over and over again and expecting different results”. Some say it was Einstein; some say it was Franklin. The point is the meaning behind it.

Change is awkward and unsure. The ground begins to move beneath us and we crave for things to return to "normal". We are creatures of habit and like to feel safe and comfortable. We may scan the menu but there are usually only a handful if items we order each time we're back to the restaurant.

Rinse Don't Repeat

There are two significant issues going on – the sheer will of stakeholders to keep their status quo and the monumental task of building inspirational leadership.

Change is not this. Change can be exciting. Change is unproven. Change can be scary. Change requires a leap of faith. Change can conquer courage. When the bottom line is the only objective, affecting change can often be an illusive pipe dream.

We can't always predict the outcome of change.
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What Makes a Great Leader?

I've been reading about this and thinking about this for years. I have been fortunate to work with amazing collaborative insightful and giving leaders; I have also had some bosses. I think there is a definitive list somewhere but the way I view leadership is from the inside. Each of us has a different interpretation of what they need in their leader or how they want to lead.

In a time when we have 3-4 generations in a workplace, the one size fits all model won't work. Sales managers yelling at reps to make more calls, Marketing directors steadfast on their design over others, CEO's accountable to shareholders without focus on their employees to make those financial successes a reality.

Read The Room

And that room can be as granular as every single person in the organization. For some, they need a coach akin to the defensive coordinator who yells at their guys for missing the tackle. For others, they require a more personable calm approach.

The key to being a great leader, in my opinion, is twofold. First, you don't decide you're the leader; your team or company does. Second, your only focus is your team or company. Customers will show up if you create a culture of collaboration, respect, and strong internal customer service.

A great leader never has to remind people they are the leader.
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