A large cheeseburger with condiments is approximately 600 calories; an hour of high impact aerobics for a 200lb man will burn about 600 calories. A slice of pumpkin pie is about 350 calories; an hour of ice skating for the same man will burn about 340 calories. We know we need to eat better, work out more and take better care of ourselves but (on average) we don’t do that.
Often companies will look at the success of a certain campaign or promotion to get a sense of customer reaction or appetite. This kind of strategy is both flawed and short-lived. Patience is a virtue but rarely a business plan. We love cheeseburgers but don't want to gain weight; we want revenue but know it doesn't happen without effort.
Fries With That?
We want the customers now but can have trouble seeing the long term benefits of a sustained effort throughout the year. We wonder how these available channels can help us without realizing our contribution is critical to the equation. You and I have the collective patience of a three year old.
We are not built for strategy or long-term thinking. If things are bad, we want them to be good, immediately. If money is tight, we want money, right now. If someone promises that this campaign will help us get us out of this slide, we are happy to listen, right now. We want the burger and pie without the growing waistline.
Maybe this year we need more salad?
__________________________________________________________________
Showing posts with label quick win. Show all posts
Showing posts with label quick win. Show all posts
January 16, 2018
December 29, 2016
Hurry Up!
A large cheeseburger with condiments is approximately 600 calories. An hour of high impact aerobics for a 200lb man will burn about 600 calories. A slice of pumpkin pie is about 350 calories. An hour of ice skating for the same man will burn about 340 calories. We know we need to eat better, work out more and take better care of ourselves but (on average) we don’t do that. We eat the cheeseburgers and the pie then get acquainted with the couch.
After a two decades in corporate life and a bunch of years consulting on my own, earlier this year I was recruited by a recruitment firm to become an executive recruiter. It's fun work. It's frustrating work. It's highs and lows and grinding and disappointments and victories. Oh wait, it's like every job!
We Want it Now!
Often companies will look at the success of a certain campaign or promotion to get a sense of customer reaction or appetite. This kind of strategy is both flawed and short-lived. Patience is a virtue but rarely a business plan.
Unless you won the lottery, mom and dad left you money, or you're independently wealthy, you need new business all the time. It’s admirable to see some who have as many customers as they will ever need but the rest of us need to constantly build our business. Not for a week, not once in a while, every day.
The Downside of Now
We want the customers now but can have trouble seeing the long term benefits of a sustained effort throughout the year. We wonder how these available channels can help us without realizing our contribution is critical to the equation. We want the quick wins to sustain our revenue line forever. You and I have the collective patience of a three year old.
We are not built for strategy or long-term thinking. If things are bad, we want them to be good, immediately. If money is tight, we want money, right now. If someone promises that this campaign will help us get us out of this slide, we are happy to listen, right now. We want the burger and pie without waistline.
Maybe we need to start the new year with a salad.
__________________________________________________________________
After a two decades in corporate life and a bunch of years consulting on my own, earlier this year I was recruited by a recruitment firm to become an executive recruiter. It's fun work. It's frustrating work. It's highs and lows and grinding and disappointments and victories. Oh wait, it's like every job!
We Want it Now!
Often companies will look at the success of a certain campaign or promotion to get a sense of customer reaction or appetite. This kind of strategy is both flawed and short-lived. Patience is a virtue but rarely a business plan.
Unless you won the lottery, mom and dad left you money, or you're independently wealthy, you need new business all the time. It’s admirable to see some who have as many customers as they will ever need but the rest of us need to constantly build our business. Not for a week, not once in a while, every day.
The Downside of Now
We want the customers now but can have trouble seeing the long term benefits of a sustained effort throughout the year. We wonder how these available channels can help us without realizing our contribution is critical to the equation. We want the quick wins to sustain our revenue line forever. You and I have the collective patience of a three year old.
We are not built for strategy or long-term thinking. If things are bad, we want them to be good, immediately. If money is tight, we want money, right now. If someone promises that this campaign will help us get us out of this slide, we are happy to listen, right now. We want the burger and pie without waistline.
Maybe we need to start the new year with a salad.
__________________________________________________________________
November 14, 2011
Business is Not an Overnight Success
A large cheeseburger with condiments is approximately 600 calories. An hour of high impact aerobics for a 200lb man will burn about 600 calories. A slice of pumpkin pie is about 350 calories. An hour of ice skating for the same man will burn about 340 calories. We know we need to eat better, work out more and take better care of ourselves but (on average) we don’t do that. We eat the cheeseburgers and the pie then get acquainted with the couch.
Often companies will look at the success of a certain campaign or promotion to get a sense of customer reaction or appetite. This kind of strategy is both flawed and short-lived. Patience is a virtue but rarely a business plan.
Open for Business
Unless you have won the lottery, have rich parents or are independently wealthy, you need new business all the time. It’s admirable to see some who have as many customers as they will ever need but the rest of us need to constantly build our business. Not for a week, not once in a while, but every single day.
We want the customers now but can have trouble seeing the long term benefits of a sustained effort throughout the year. We wonder how these available channels can help us without realizing our contribution is critical to the equation. We want the quick wins to sustain our revenue line forever.
Downside of Now
As a business and marketing strategist, I am asked often if I can help companies improve and increase revenue. I can but I don't have magic dust to solve all their problems in an instant - no one does.
If you are in business, you have made some mistakes and enjoyed some victories but neither happened in a day or a week. It would be arrogant for anyone to claim they can help you improve in those areas in a short amount of time. You may want to find some quick wins but they are fleeting and impossible to scale.
We are not built for strategy or long-term thinking. If things are bad, we want them to be good, right now. If money is tight, we want money, right now. If someone promises that this campaign will help us get us out of this slide, we are happy to listen, right now. We want the burgers and the pie without the waistline.
Do you want wins or business growth?
Kneale Mann
image credit: directresponse
original: Mar 2011
March 2, 2011
Finding the Quick Wins
Don't Wanna Wait
A large cheeseburger with condiments is approximately 600 calories. An hour of high impact aerobics for a 200lb man will burn about 600 calories. A slice of pumpkin pie is about 350 calories. An hour of ice skating for the same man will burn about 340 calories. We know we need to eat better, work out more and take better care of ourselves but (on average) we don’t do that. We eat the cheeseburgers and the pie then get acquainted with the couch.
Once Not Enough
One blog post on a brand new site may get a handful of visitors – aka your friends – and hardly seems worth the effort. Three posts a week for three years may gain new clients as well as thousands of visitors and connections all over the world. That’s 468 articles. That’s a lot of work and discipline.
If you have a Twitter account that follows 39 people and has 24 followers with an average of 5 tweets a week, it is doubtful you will get much out of the experience. If you spend three years engaged in the channel several times each day, you may see new business, new contacts, more help and a large connected active network of colleagues and friends. That’s about an hour a day or 20,000 tweets or just over 1,000 hours.
Open for Business
Unless you have won the lottery, have rich parents or are independently wealthy, you need new business all the time. It’s admirable to see some who as many clients as they will ever need but they represent the minority. The rest of us need to build our business every day. Not for a week, not once in a while, but every single day.
We want the customers now but can have trouble seeing the long term benefits of a sustained effort throughout the year. We wonder how these available channels can help us without realizing our contribution is critical to the equation. We want the quick wins to sustain our revenue line forever.
Downside of Now
As a marketing and media strategist, I am asked daily what I can do for a company right this moment. Can I increase revenue, improve product lines, enhance messaging and advance the customer base, today. No I cannot. This stuff takes time. If you are in business, you have made some mistakes and enjoyed some victories but neither happened in a day or a week. It would be arrogant for anyone to claim they can help you improve in those areas in a short amount of time. You may want to find some quick wins but they are fleeting and impossible to scale.
Humans are not built for strategy or long-term thinking. If things are bad, we want them to be good, right now. If money is tight, we want money, right now. If someone promises that this campaign will help us get us out of this slide, we are happy to listen, right now. We want the burgers and the pie without the waistline.
Which is better – a quick win or sustained business growth?
Kneale Mann
image credit: jupiter
Once Not Enough
One blog post on a brand new site may get a handful of visitors – aka your friends – and hardly seems worth the effort. Three posts a week for three years may gain new clients as well as thousands of visitors and connections all over the world. That’s 468 articles. That’s a lot of work and discipline.
If you have a Twitter account that follows 39 people and has 24 followers with an average of 5 tweets a week, it is doubtful you will get much out of the experience. If you spend three years engaged in the channel several times each day, you may see new business, new contacts, more help and a large connected active network of colleagues and friends. That’s about an hour a day or 20,000 tweets or just over 1,000 hours.
Open for Business
Unless you have won the lottery, have rich parents or are independently wealthy, you need new business all the time. It’s admirable to see some who as many clients as they will ever need but they represent the minority. The rest of us need to build our business every day. Not for a week, not once in a while, but every single day.
We want the customers now but can have trouble seeing the long term benefits of a sustained effort throughout the year. We wonder how these available channels can help us without realizing our contribution is critical to the equation. We want the quick wins to sustain our revenue line forever.
Downside of Now
As a marketing and media strategist, I am asked daily what I can do for a company right this moment. Can I increase revenue, improve product lines, enhance messaging and advance the customer base, today. No I cannot. This stuff takes time. If you are in business, you have made some mistakes and enjoyed some victories but neither happened in a day or a week. It would be arrogant for anyone to claim they can help you improve in those areas in a short amount of time. You may want to find some quick wins but they are fleeting and impossible to scale.
Humans are not built for strategy or long-term thinking. If things are bad, we want them to be good, right now. If money is tight, we want money, right now. If someone promises that this campaign will help us get us out of this slide, we are happy to listen, right now. We want the burgers and the pie without the waistline.
Which is better – a quick win or sustained business growth?
Kneale Mann
image credit: jupiter
