October 26, 2009

Why Social Media?

Got 'em. Need 'em

Why do we spend time collecting connections, friends and followers? Are we going for some sort of record? Is it bragging rights we seek? Are we in need of that much attention that we must ask strangers and colleagues to click a few clicks and join our community as we reciprocate? Is that the end game?

Are we collecting each other like trading cards or dusty trinkets for the mantle? Of course not!

Sure, some think these digital channels are advertising/spam/direct mail opportunities but those activities aren’t very successful.

Yes, enough people say yes to the pitch. There are plenty who are happy to write the code to create bots who scour the social networks like bottom feeders. But that’s not you and me.

A Chit and A Chat

Most of us just want to connect and share. It is a chance to find and meet similar thinking people. It may even give us a chance to work together. But it begins with a conversation and a modicum of trust.

It’s a cup of coffee, relax!

Today I published a tweet about meeting people for a chat. There were some skeptics and a whole bunch who said that would be a good idea.

Newsflash: If you want to tap in to the magic of social media, you kinda need to be somewhat social. I am looking forward to the seven meetings that were booked within ten minutes. Pretty cool, huh! Yes it is.

Friends And The Rest

Why do you have friends or followers or connections on your social media profiles? Some may be buddies from school or co-workers or members of your Thursday night hockey league but are there others?

Why are they there? Have you taken the time to get to know them a bit more? It may surprise you that they may have been trying to figure out a way to connect with you.

It’s not whether or not you need to tap into the power of human networking, but you should know why do you want to do so.

@knealemann
Helping you create your best business.
marketing and social media strategy.

image credit: scienceblogs.com

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