September 30, 2011

Millions Of Years Of Social Networking

The Future of Now

Centuries from now, humans will be communicating through their transponders imbedded in their mechanically perfected brains about the significance of the social interface contrivance. It will be a new shiny toy. Early adopters will be touting its importance, evangelists will be telling all while the naysayers and late majority will remain skeptical.

There will be much discussion over the fastest and best flying transport vehicles while a strong group of intellectual free thinkers will remain fixed on the importance of connecting on a bionic human level.


Every brief moment in time brings with it people who think they invented it all. We use useless phrases like “in this day and age” as if nothing we are experiencing has happened before us. How arrogant. How shallow of us to actually convince ourselves that we are the chosen ones who unlocked the keys to human communication.

Sure it’s fun to play with the newest gizmo and spout off on the best way to use that thingamajig but let’s remember that almost seven billion of us want the same things – to be safe, to be happy, to be warm, to be fed, to be heard, to be appreciated, to be purposeful. And over a billion of us don't have that choice.

We're Not That Different

I help companies grow. But my passion and fascination from an early age is what makes people do what they do. Social business and human networks have been around since we've been kicking around this giant marble.

So if you’re stuck trying to figure out what your customers want, ask yourself what you want. Talk with them in a human voice. Allow them to truly interact with you and see what happens.

Now where’s my flying car?

Kneale Mann

image credit: istock
© Kneale Mann people + priority = profit
leadership development business culture talent development human capital