May 27, 2008

Radio 2008

Anyone who knows me knows I still love radio. It’s why I still do radio stuff among other things.

My love has nothing to do with seventeen of you’re at-work soft rock favorites and the joke-of-the-day.

It has nothing to do with my chance this hour to qualify for the chance to get in on the draw to be selected to qualify for the qualifying prize to the party where I may be one of five people selected to go into the grand prize finale.

I am not waiting to hear the sound of the barking dog and I am not lured by someone telling me they play more music, harder music, louder music, the best music, the right variety or today’s perfect music mix of yesterday, today and last week.

These days, radio is simply not part of some people’s lives. There’s no way of anyone actually quantifying that because the radio ratings’ system is about as random as the price of mini-bar items in the hotel room.

My dad is a marvel. He’s 70 and just as hooked up as people half his age. I often use him as an example when I’m taking to clients or colleagues about demographics. He has his mp3s, video games, regular websites, gadgets and he’s set. He controls his environment.

My dad's second wife and his own son are in the media, and I think he'd be hard pressed to remember the last time he listen to radio.

The jukebox of 40 years ago is not enough to satisfy a fickle wired group that views radio as clunky vs. a sexy 160GB hard drive with WiFi and a video screen that fits on a belt holster.

So why am I still enamored with radio?

That's next time.


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