February 3, 2009

Newsflash: Social Media Is Not A Fad

Let’s take a quick trip back to a simpler time when laptops were rocks and Facebook was a cave. It was a time when grunts meant complex sentences and networking was done around campfires after the beast was conquered.

It was discovered then that humans enjoyed the contact of other humans. Similarly it was revealed that humans enjoyed multiple visits from those they knew and called them “friends”. Experiences shared, stories told.

From 2,000,000 BC to Today

Fast-forward several million years and a new study by Cision – a media research company out of Chicago has discovered that social media is in fact on the rise in Canada. The sites with the biggest growth are globeandmail.com and cbc.ca

If you aren’t in Canada – The Globe And Mail is a national newspaper which has recently stepped up their online content in the wake of that industry’s crumble and CBC is the Canadian Broadcasting Corporation – the national government funded television, radio and content company.

Content Content Content

Jay Krall from Cision says that social media and online content channels are the future. Not a big revelation but content still must be worthy of people’s time and people must know where it is and how to find it.

Not So Fast!

It’s dangerous to tell those not versed in the space to simply start a blog or sign up at social media sites or post their messages and content on a website. It’s like age-old issue in the music industry – bad music slammed over people’s heads will still not make it good.

Try It You'll Like It

Like with any piece of research, there are flaws. In this case, Cision measured online success by blog comments and mentions on “the social web” – love that term. It sounds like my dad talking about Nine Inch Nails as “that music you kids listen to”.

Reality and Media

Online is not the future, it is the present. As stated several times here and many more times to friends and colleagues – this isn't new media or new reality – this is media and reality.

How will you best harness the power of social media to help your business?

km

 
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