November 19, 2009

The Social Economy

Imagine the Internet is your investment portfolio.

There are an estimated 1.7 billion people online. That’s one quarter of the world’s population.

There are over 400 million in Asia with Internet access and three quarters of North Americans are online.

We're Rich! We're Rich!


The number of people on the Internet is increasing at just shy of 20% annually. Venture capitalists are frothing over these numbers and it is the reason why some of our favorite social channels receive more funding.

Media are/is Mediums.

We can officially stop making the distinction between "traditional" media (print, radio, television, outdoor/transit) and digital media. What is paramount is our ability to navigate all of the available mediums as well as the communication between companies and customers.

A flag and an anthem.

With a population of over 300 million, Facebook would be the fourth largest country on the planet where 1.6 billion pieces of content is exchanged every day.

Blogger, Digg, Flickr, YouTube, LinkedIn, Facebook and Twitter get over 900 million daily visitors. We can safely put the apples and oranges away and call it all media and mainstream.

Social Media are the mediums in which we socialize.

We all too often forget what it’s like on the other side of the counter. We are all customers and we are all service providers. But the connection often breaks down when discussions surround building online communities with a business application.

If you could see a 20 point increase each year, would you be interested?

If giving up control to your customers would increase their spend, are you still reading?

Are you willing to let your customers have the ability to have actual direct contact with you?

Are you ready to put some time and resources and sweat equity into your Internet portfolio?


@knealemann
marketing and social media strategy

image credit: doorsofperception.com

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