March 29, 2010

Pack Your Social Media Toolkit

Hittin' The Road

You’re about to head out on a trip. An oil change and a quick check of the tires is a good idea.

You should give the car a once over and top up the fluids. You need clothes, toiletries and provisions.

Then you need to put coordinates in the GPS or check a map. Then hop in the car, gas up and go.

What do you need on your digital trip?

Are you traveling online on behalf of your company or simply searching for a new car? Do you want to contribute to a conversation through a social networking site or read up on the latest recipes? Perhaps you like to just hop on board and let the ideas flow freely.

Always on the record.

It's wise to have a social media employee toolkit for the trip to navigate the online journey and keep everyone prepared for what's down the road.

The level of social media knowledge is not the same across your organization. Many may not think they need to follow any rules of engagement or guidelines. Those assumptions can hurt your company.

Social media policies and guidelines should be linked directly to the company’s code of ethics. This will cause less confusion when Jim in HR decides to post those Vegas pictures on his Flickr account while company details are prominently displayed.

Doohickeys and thingamajigs.

The online world is no longer an add-on or tactic to use for advertising. It is an integral part of your company’s objectives. Your presence online is as important as your physical location. And without a map, accidents will happen.

Does your organization have a social media employee toolkit?

strategy. marketing. social media.

image credit: handycons

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