May 22, 2010

The Cobbler and the Three Year Old

Up On The Hoist

I wrote about the Cobbler Complex a while back. I am the giving the issue serious thought with regards to my business, client work, fellow colleagues and the tone of meetings with prospects.

Humans have the collective patience of a three year old. When I mention the cobbler and the three year old, I have yet to find someone to disagree.

You Are A Client Too

You are in marketing but you fail to make time for marketing efforts of your business. You are a plumber but your bathroom desperately needs remodeling, or a teacher who never has time to read new books.

We want this quarter to be better than last quarter. We want this year to kick last year’s butt. We want more clients and more revenue. We want it now! Patience is a virtue, not a business plan.

Where am I going with this?

Well, I am here to admit in the open nakedness of the online world that I am ashamed. I have let it go on far too long and it’s time to fix it. I help clients aggregate their web presence and build stronger strategies, assist them with the application of social media tactics to their overall marketing thrust and I wake up every morning staring at one big item on the to-do list.

So after far too long and a few kicks in the pants from dear friends, I am building my new website. It will be on my company's domain - YouIntegrate. It's about you and integrating all that you do with all that you do.

Walk A Mile...

I am putting myself in the place of a client and as one of my clients goes through the same thing, the process has been cool. I am sifting through design ideas and color schemes. Where will this button go and how will I organize hundreds of One Mann's Opinion posts. How long should the bio page be and should I include this widget or that widget.

Feel free to add your thoughts on this space or perhaps some of the fun you had redesigning your space. We cobblers need to stick together.

@knealemann
strategy. marketing. social media.

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photo credit: apple2org
 
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