July 5, 2010

Clichés and Experts

I’ve been thinking more about an excellent presentation at SobCon hosted by Amber Naslund.

Many thought we should stop leaning on certain terms.

The challenge is to know when sayings become cliché and when cliché becomes a crutch.

The session featured a room full of heavy online users, marketers, consultants and media makers. The common thread, we were all business people.

Two-way Conversation

If you are in the financial industry, you may talk about the facilitation of standing orders. If you work in insurance, annuity considerations may be mentioned. Hockey players discuss the trap and pinch. Mechanics concern themselves with final drive ratio. And doctors know the difference between fungal and viral.

After the discussion spilled in to the next break, it was clear that some felt these and many other social media sayings are overused by people who can’t back them up or define them.

No matter your industry; you have ways of explaining things which may be exclusive to your discipline.

The challenge to all of us, whether we are consulting our doctor about that thing on our arm or a mechanic who is examining that strange clang in the back quarter panel, is to ensure those tossing fancy terms around can back them up with meaning and experience.

Relationship Economy

I doubt you would let an unlicensed financial, medical or mechanical individual near your money, body or vehicle. So it is doubtful you would do the same with someone who has memorized a few phrases and has a couple of thousand tweets to help you build your business.


Helping you integrate all you do with all you do.

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