December 24, 2011

Shopping More or Less This Year?

As millions race around today to do their final shopping and preparations for the big day tomorrow, some interesting statistics were released last month from Nielsen.

Of the online survey participants from fifty-six countries, almost half planned on spending around the same on Christmas as last year and a quarter expected to spend less. Eleven percent claimed they will spend more than they did in 2010.

Some More. Some Less. Some Same.

Of those who expected to spend more in 2011 for Holiday gifts, the majority are in the Asia Pacific and Middle East regions while Europe dominates the top countries where survey participants were planning to spend less this year.

Asia Pacific participants listed technology, apparel, books, vacations and jewellery. European participants listed books, toys, technology, apparel and vacations. Latin America included apparel, vacations, technology and bedroom/bathroom accessories.

Middle Easterners and Asians had technology, apparel, books and bedroom/bathroom accessories. North Americans listed toys, gift cards, technology, apparel and video games/consoles. And online shopping continues to increase which may surprise you if you are shopping today in the last mad dash so be careful out there!

If you celebrate, have a great Christmas!

Kneale Mann

image credit: Nielsen
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