We see the claims everywhere. On billboards, websites, annual reports, company material, political campaigns, and marketing collateral. Other words for it include; reliance, faith, belief, hope, confidence, or evidence that you are trustworthy.
Onora Sylvia O'Neill – Baroness O'Neill of Bengarve – is a philosopher and a crossbench member of the British House of Lords who outlines our three most common ideas about trust and how they may be misdirected.
Kneale Mann | People + Priority = Profit
TED | Onora O’Neill