May 1, 2008

Now What?

I’ve been in media for a long time. And despite some rumor, I didn’t get in to it to meet women or get free stuff – though I hear that happens once in a while ;-)

The reason radio – in particular – grabbed me, was because of teamwork and connection. The immediacy of a live medium where a group of creative people could solve a problem or create compelling content excited me.

Now that most of us have accounts on Facebook, Twitter, Bebo, LinkedIn, and many other social networking sites along with Email, IM, Cell phones and Land lines, I ponder you this – are we creating compelling content?

I’m not being na├»ve, I really am curious.

In six months I have connected and reconnected with almost 800 people on Facebook. In just two weeks about 600 on Twitter. There are 100+ people connected through LinkedIn. I haven’t counted, but I probably have 500 people in my Outlook directory. It’s wonderful! The world really has shrunk to the size of a baseball.

We are making contact, we are satisfying our need to belong and share (more on that in a later blog). I have learned more about more people’s activities, businesses and most importantly IDEAS in the last six months than I did in the previous five years.

As the world shrinks, the amount of data to consume in a day is overwhelming. Where do we start? But how much crap do we need to weed through to get to the good stuff? How much of our stuff will be of any interest to others?

What’s next? My suspicion – it will be a lot more of this.

See you out there and feel free to friend, connect, follow me and I’ll do the same.


© Kneale Mann people + priority = profit
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