February 17, 2010

Stop Selling | Start Building

It Takes a Community to Raise a Relationship.

If you have spent time on the social web, you have seen and read about relationships and sharing, building trust and giving more than receiving. If you participate - really participate - something will begin to happen. People will show up.

Others will begin to give back and ask for help (not freebies) and you really will build trust with people you may not have otherwise met.

Just Like The Real World.

These things take time and hard work. It also requires getting off the social channels and meeting others face-to-face or speaking with them on the phone. Or as a Mike Kujawski calls it - taking it offline.

Social media can eliminate the cold part of the call and open up opportunities to warm up a potential new relationship.

I am not a social media expert and neither are you.

Real conversations and actual collaboration with other humans remains the best way to network socially. The door can open to new possiblities through the social web but then it is up to us to decipher between an opportunity to build another real human relationship and junk mail for the recycle bin.

Keep building your community and let me know how it's going.

strategy. marketing. social media.

image credit: bspc

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