April 22, 2010

Is Your Business Earthy?

Befriending the Environment.

Today is Earth Day as you know. It’s the one day where it seems almost everyone is a bit more environmentally conscious.

I could recycle everything and live in a mud house and still not do all that some of my friends do for our planet.

How Green Are You?

A couple of decades ago, it was a daunting task to become more planet friendly but there are more recycling options, greener products available, it’s cool, it’s cheaper. But how green are we, really?

There is progress every day with those little things we can do – like turning off the laptop every night and refusing to eat take-out from any place that uses Styrofoam! We could all drive smart cars and eat organically grown food but will we do it?

We still have wars over oil and an unrelenting desire for stuff.

How Green Is Your Business?

There seems to be a story every few months about someone protesting big business or government about their waste of energy as they keep a full office tower of fluorescent lights on at night where there isn’t a soul in the place. And often the spokesperson coughs up some lame reason tied to security for why thirty floors need to be lit up like it’s noon at 3am.

I consult on marketing, social media and overall business strategy. Often managers or owners have items in their budget listed as an “expense” rather than money better spent on marketing or staff or training or other useful things. Those expenses can also be paper and pens and waste.

What Can We Do?

So as we all get warm and fuzzy about the Earth today, look at your budget and see where you can cut costs. Take a look at the wasted items that do nothing to advance your business strategy.

You may even save a few trees and lessen your carbon footprint while you’re at it. Do you think you can do it?

@knealemann
strategy. marketing. social media.

photo credit: nasa

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