June 5, 2010

Business and Buzzwords

None of us is immune.

We have all used the odd cliché or buzzword. I was at a presentation a few months ago and one of the speakers ended most sentences with “ok?” or “do you know what I mean?”

I spend the rest of the time counting his crutches.

If you own a white Honda, you see them all over the road. If you listen for buzz phrases, you will quickly find them everywhere too. Phrases that could perhaps be retired include "moving forward", “in this day and age” and “at the end of the day”. A bad one for me is "take it to the next level" - gotta stop usin' that one.

Gotta Give It 110%

Athletes are trained to string clichés and buzz phrases together while they sweat on the microphone and field a few soft balls from the TV guy between periods. How much of your meetings are filled with butt covering non committal doublespeak?

At SobCon this year, part of the presentation by Amber Naslund was on the buzzwords and phrases we seem to latch on to in social media - sustained engagement, relationship economy, two-way conversation, listen more sell less, etc. Her point was that we need to eliminate those crutches and focus on the real work. My point is that we can use them if we can define them and back them up.

Have you tried the "no buzz phrase" meeting, boss included?

It can be weird and uncomfortable at first but the results may surprise you. Toss in a game of buzzword bingo and magic may happen. The rules are simple, if anyone thinks someone else used an empty buzzword or phrase, they can stop the meeting and insist the person defines it.

We work 1800-2000 hours a year. Let's try and hide behind less empty sayings and have more meaningful collaboration.

Are you for it? What are up your favorites?

Helping you integrate all you do with all you do.

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photo credit: studentactivities.bard.edu
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