July 21, 2010

Creating Your Social Brand

What Others Say About You

The fascinating issue about social media is that no matter who you meet you can get an opinion.

There are those who say they want to get more involved but are intimated or don’t know how to move forward. There are others who have some knowledge but have made the personal decision to become an expert and tell others how to navigate the space.

Who can forget the ever growing ‘you should do it that way’ group which is annoying beyond words. And there are vultures at every party so we have to watch out for the spam, scam and scrammers.

What do you do if you want to improve your social brand? How should you act? What should you post? Where should you go?

Let’s examine the word “social” which seems to be a catch-all these days. I am a social guy, I don’t have trouble in most social situations but others have called me too outgoing or talkative. Yup, that’s me. Oh well, deal with it or don't.

I can navigate discussions in a wide range of subjects because I love to learn about others and that is my social side.

Perhaps you are more reserved and you are intimidated by a guy like me? Perhaps you enjoy smaller groups of friends and a quiet dinner over being lobbed in to a speed networking event like the one I attended this week?

Brand is a term that is misused constantly.

Like viral, you cannot create a brand. That happens between customers. Like reputation, it's what others say when it's not in the room.

I can’t tell you how to feel about a certain experience – that’s your job. Some claim to be “brand experts” or run a “brand agency” which is not the whole story. As marketers, we can set the table and create an atmosphere but that’s it.

No one knows how Old Spice has become the most talked about company on the social web this minute. The team behind the campaign hoped it would happen, but no one can claim they predicted the reaction.

So back to you, back to your social brand, how do you create it?

Maybe the best place to start is to be yourself.
Do you think that will work?

Helping you integrate all you do with all you do.

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