Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication and business development. Wikipedia
We can explain away our behavior.
We can justify anything.
We can even view marketing as an expendable item on the ledger.
If you run a business there are certainties no matter the size of your company.
You have to have some sort of phone system. It doesn’t have to be elaborate. It doesn't have to be wired to everyone’s smartphone, but you need phones.
Unless staff will be sitting on the ground, furniture is probably a good idea. It doesn’t have to be glass desks and Aeron chairs but you do need something to keep your stuff and your people off the floor.
Did You Get My Email?
You don’t need to get everyone a MacBook but you need something that resembles computing devices to get the job done and apparently this Internet thing is quite the craze so you have costs involved in that service.
And there's also salaries, perhaps benefits, training, supplies, utilities, office space, running water, plumbing and other operational items.
Assuming you have a great product or service and a business plan, you now have office space and people. But unless your company has self ringing phones, letting people know what you do is imperative to your success.
Marketing is more than advertising. It is how you cement relationships, build referrals and create long-term customers. It is in everything you do and is as essential as keeping the lights on.
Tighten Too Tight
Many have been through tight times and have had to look at ways to cut expenses. All too often the marketing budget is the first to see the knife. The perception is that it is money not yet spent - unlike phones, salaries, computers and furniture. Marketing is so much more than money.
Is it wise to voluntarily lose your ability to show people how you can help?
strategy. marketing. media.
image credit: istock