January 3, 2011

Theories and Memes

There are more scientists alive right now than have been alive in any other time in history combined. They are working on cures for diseases, concepts that will defy our own capacity and ideas to revolutionize industry. They are writing opinion papers and research pieces that are challenging conventional wisdom and they are reversing past beliefs with regularity.

There are more writers alive today than in the collective history of humankind. They are writing books, compiling and dissecting historical data, relating daily events, adding to our collective education and publishing digital content faster than the two billion online users can consume it.

We all contribute to the conversation with our biased view.

My grade ten history teacher once proclaimed there is no such thing as an unbiased opinion and that has stuck with me ever since. The battles continue between science and religion, news agencies and the blogosphere, pro life vs. pro choice, conservative against democrat, my opinion or yours.

Our differences become escalated when we begin to read what others are preaching and feel compelled to discard our own beliefs.

What about your career or your organization?

You rely on suppliers and clients and fellow stakeholders to build something together. Each has an opinion yet somehow you are expected to piece together your memes with their theories and come up with solutions to increase the bottom line.

No two people are alike yet we attempt to arrange relationships within the business sphere and remain surprised when there is friction or conflict.

Status quo is often not practical.

Seth Godin wrote yesterday about the common practice of adopting the mantra - that's not the way we do things around here. That is perhaps the single most important phrase to immediately eradicate from our vernacular. The way you've done it is not enough of a compelling reason to keep doing it that way.

And when it gets to the online, digital, marketing, public relations, social media or advertising silos, the best place to start may be with a clean slate. After all, the brightest minds once thought the world was flat.

How do we manage memes and theories in a team environment and continue to build business?

knealemann | email

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