February 7, 2011

Selling Stuff is Hard. Selling Yourself is Harder.

I enjoy assisting clients in expanding their presence online and offline and seeing those plans through to execution.

As I say to prospects and clients alike, there are a lot of things you can do but the important issue is what you will do. And simply having a Facebook page or being on Twitter or creating a LinkedIn group is not enough. Interacting in a human way is critical.

We Are All In Sales

Perhaps it’s easier to show someone the benefits of a gadget over the benefits of you. Techniques may be easier to apply to the cure for wrinkles or something to get a shinier car finish than explaining why you are a better solution than others. I have lost count the number of people who have asked me if this marketing tactic "will work" and anyone who can guarantee that will be a very wealthy person.

Years ago, I worked with a remarkable sales guy who reminded me that selling stuff was hard, selling yourself was harder. You and I can both cite examples of when we bought something quicker from someone we liked. It's not a steadfast rule, but it happens. And who likes to sell themselves and more importantly who likes to be sold?

Klout won't help your bottom line

The old adage, people buy from people has never been truer than in the ever growing digital channels. In fact, it is much more likely you will listen to the endorsement of a friend or colleague before you will believe an unsolicited advertising message.

You can claim to be the holder of the rules and keys. But all that falls away when you are face-to-face with someone who is looking to you – not some doohickey or theory, but you – for a solution that will help their business. I learn stuff every single day and it's often stuff about me. Self-doubt never helped anyone but overconfidence is equally difficult to digest.

Selling yourself is difficult. But is buying into others, complex?

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image credit: istock
This was also published on socialmediatoday
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