March 23, 2011

Finding Your Why Business

Focus on what you want and why you want it, not on whom you’re going to sell it to or how you’re going to sell it.

That is from an email a friend sent me last week. It caused me to pause and read the line a few times. I don't sell paint or fix your plumbing or solve your revenue issues in one meeting. The value I bring is tougher to measure in a world of instant wins and spams that claim to solve all your problems with a click of a mouse.

Clients and prospects don't care about my quarter century of experience, they have issues that need attention. And that remains the challenge when deciding what companies to approach in the first place.

Narrow the Focus

No matter if you run a publicly traded multi-national organization or work for yourself, you cannot be everything to everyone. You do some things well, you need to improve on other items and you are not tapping into the true power of your people and your network. Or perhaps I'm alone on this.

If you are unclear on what you want and why you want it, your customers, direct reports and colleagues will be unclear as well. And perhaps that is where we slip up when trying to grow business?

I'm often called a social media guy. In reality, I'm a help clients build a stronger business guy. I'm a work with clients on business, marketing and digital guy. If that requires two cans and a string, so be it. My focus is not what Kneale Mann thinks you should do but rather what you want and why you want it. We all have the same tools to choose from and it's not about what we can do but rather what we will do.

Find the Quiet

Our day is full of chatter and meetings, opinions and deadlines, politics and stress. We aim to please while we lose ourselves in the process. I have earmarked some time this week for a business spring cleaning to assess and focus on why I want what I want. If I can't keep refining that, I am useless to my clients and prospects.

Big company or sole proprietorship, it is imperative to have an honest look under the hood. You may discover the reason you're doing all this in the first place.

Do you know what you want and why you want it?

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