March 21, 2011

Do You Have Great Songs?

Guitars Are Not Enough

The business world can be overwhelming. You work hard, you strive to improve and help others yet the hill can be rather steep. Add in the digital world and it can feel like a losing battle. For all the opportunities there are obstacles. In a world where the playing field is evened, it is tougher to stand out.

I hosted a social media strategies workshop a couple of weeks ago and outlined that it takes much more than a website or web presence.

How Do You Cut Through?

How does your content find an audience? How do you find clients? How do you get paid? How do you sift through the virtually endless content? It takes perseverance and there are no instant wins or we'd all take them.

The journey is as personal as each of us but simply showing up is not enough. We have to read, listen, contribute, collaborate and have great songs.

Good is Not Enough

Of course we're not all musicians but it is imperative we have the equivalent of great songs to offer or the best we can hope for is to be average, pretty good, the norm.

When MySpace exploded onto the scene, it was touted as a place for every indie artist to find a home and millions of a adoring fans. The major music labels and corporate media were no longer necessary to carve out a successful career. It was heaven. It was a gold rush. Opportunity increased, fame not guaranteed.

Not So Fast...

Songs may be a product or a service but someone needs to see value or all the tools in the world will mean nothing. So the item that should receive a lot of your attention is writing great songs (building great products, offering great service). As Seth Godin often says; doing it cheaper and faster is simply not enough.

How's your repertoire?

Kneale Mann | How can I help?

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