May 12, 2011

Follow Us. Like Us. Connect Us. Now What?

It Begins With a Click

There is non-stop noise and chatter online from people, companies and computer generated bots asking for our attention, time, money and business. Follow us on Twitter. Like my Facebook group. Visit our YouTube channel. Download my e-book. Attend our webinar. Buy my stuff. Read our blog.

If It Was Only That Easy

I’m often in conversations with business owners and managers about improving their digital footprint and web presence. We want business and revenue to move quickly so there is often little patience to give the process the time it needs to develop. Within the digital landscape, here are five types of people that often reside inside an organization.

All Over it

These are early adopters who have immersed themselves in online social networks. They use their mobile device for both business and pleasure. And they don’t understand why the entire organization hasn’t jumped in with both feet. They may be viewed as renegades void of business acumen who don’t recognize the importance of company privacy. They can be the scary ones with the new ideas.

Don’t Understand it

They don’t usually articulate it this clearly, it is manifested by their behavior. The quick subject change or dismissive claim it’s just a big waste of time is rarely too far away. Status quo is their friend. They don't realize their own use of digital is often a reflection of customers' activity.

Think They're On it

Most companies today are somewhat involved in digital content. They have a website, they may have created a few additional online profiles but haven't begun participating in any conversations with customers. But they do have a "Follow Us on Twitter" button, so they think they're covered.

Unsure About it

This can be a tough place to be because you know you should know this stuff, you know your organization would benefit from all this stuff but you are not clear on how and where to start. The good news is the social web gives us a plethora of information about our customers, our industry and our competitors. It just takes a leap and some time. And like a good work out regime, it then takes consistency.

Actually Doing it

These are the trail blazers who are simply doing what they need to do to find customers where customers are and they don’t make a big deal about it. They grasp that the time needs to be invested and that there is a tremendous amount of business intelligence to be found if patience and research is a priority. They aren't boasting about it, they're getting on with it.

And since most organizations have a mix of all these types of people, understanding each other is the key to moving ideas along. Working in idea cubicles will only continue to separate instead of integrate.

Where are you and your company on this list?

Kneale Mann

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