Respect

Respect is often framed as politeness or being nice; when in reality it's one of the hardest disciplines in business — and one of the most effective. Respect shows up before a deal is signed or a problem appears. It’s how we listen when someone disagrees. How we talk about people who aren’t in the room. And how we behave when pressure is high and patience is low. 

In my work with business owners and managers, one pattern is consistent: organizations that struggle to grow often struggle with respect. Not from bad intentions, but from underestimating its impact. Authority gets confused with credibility. Speed gets mistaken for effectiveness. Respect is assumed instead of earned. 

It Doesn't Just Happen 

Respect is built in small, repeatable moments – being prepared, showing up on time, answering clearly, giving credit, owning mistakes. These actions don’t draw attention, but they quietly shape culture. Respect must also flow both ways. 

Leaders who demand it without giving it create compliance, not commitment. Teams that feel respected think harder, solve problems sooner, and care more about outcomes. It also means being honest. Not blunt for ego’s sake, but clear to prevent confusion. 

Beat Them with Kindness

Ghosting may be the new “no” and a way to avoid difficult conversations. And most of us do it – intentionally or unintentionally . Avoiding tough conversations may feel right in the moment, but it usually creates bigger problems later.  In business, respect becomes a competitive advantage. 

Customers notice it. Partners remember it. Employees protect it. It turns transactions into long-term relationships and reduces friction before it becomes conflict. We don’t earn respect by demanding it. We earn it by practicing it – especially when it’s inconvenient. And once it’s part of how we operate, everything else gets easier to build. 

 I say with respect, of course. ____________________________________________________________

It's Business. It's Personal.

If you’ve spent any time around me in a boardroom or mid-conversation about growth, you know I believe one thing deeply: Business is personal. Not transactional. Not automated. Personal. I work with numerous business owners and managers across different industries. 

Some run multi-generational companies. Others are scaling fast and trying to manage growth without losing control. Different pressures. Different personalities. Same truth. The businesses that win are the ones that make it personal. 

 It’s Not Just Marketing. It’s About Meaning. 

Marketing is not an event or a campaign; it is an essential piece of your business. We can talk strategy, positioning, and ROI all day. But beneath that, we’re talking about legacy and the responsibility they carry. That’s personal. 

When you understand that, you stop selling services. You start building partnerships. 

You are the Brand 

Business owners often underestimate how much they matter to their marketing. People don’t just buy products. They buy stories. Trust. Connection. Why you started. What you believe. Why you care. That’s not fluff. That’s differentiation. And in a crowded market, differentiation is oxygen. 

AI, automation, and efficiency tools are everywhere. I like them. I use them. But you can automate distribution. You cannot automate connection. The businesses that thrive won’t be the loudest; they’ll be the most human. 

Actions Speak

How you treat staff. How you answer the phone. How you handle complaints. That is your brand. Culture leaks into the marketplace whether you plan for it or not. 

When I meet an owner, I ask: “Why did you start this?” The answer is almost never money. It’s family. Freedom. Pride. Impact. It's especially interesting when you pose the same question to their team. Then you find out what it means to work there far beyond the paycheck. People rarely do business with logos; they do business with people. 

And that will always be personal. ___________________________________________________________