November 2, 2022

Chicken Little and Ten Bucks for Butter

If you consume news at all, you know the general tone is fear and concern. The pandemic is far from over despite full stadiums at sporting events and airports no longer asking about covid symptoms. The world's population is about to go over 8 billion and there are about half a million or so new cases every day. Some would said that is a small percentage; I say it's lot of people.

The affect of the pandemic is showing up at the gas pump, the grocery store, and everywhere else we buy stuff. The "R-word" is dominating pontificators' commentaries while we pay $10 for butter and in my country of Canada, somewhere between $1.60 and $2 for a litre of gas.  

It is strange that almost all of my clients are desperate to find employees and yet the news reports say we are in a financial crunch. Perhaps millions have opted to try and become a TikTok star in lieu of actual work?

Meanwhile this happened.

There have been 13 recessions since World War II which is defined by a period of temporary economic decline during which trade and industrial activity are reduced, generally identified by a fall in GDP in two successive quarters. I'm not completely sure why that means we should run for the bunker for fear the sky may actually land on us.

Some of the companies which were founded during global recessions include; Disney, HP, Netflix, Microsoft, Uber, Pinterest, General Electric, HBO, WhatsApp, Ford, Revlon, Ocean Spray, IBM, Airbnb, American Airlines, Dominos, Instagram, General Motors, Hyatt Hotels, FedEx, and iRobot - which Amazon acquired this past summer for $1.7B. 

What about us?

How does that affect you and me while we live our lives, get by, and not fear our next paycheck is in jeopardy like it was over the past three years? Well, I'm still here to write this post and you're still here to read it, so let's keep going. 

While Chicken Little worries about the sky falling on her head, we have survived worse. We might have to drive less and eat less butter, but community has never been more important than it is right now. So while the experts opine about the next 12 months, perhaps we can do something to make life a bit brighter.

Ask someone how we can help them.
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