Showing posts with label The Secret. Show all posts
Showing posts with label The Secret. Show all posts

January 27, 2011

Internal Social Networking

Making the Quantum Leap

Four years ago, I saw The Secret. I watched the first half with eyes rolling and arms folded but the second half taking notes. I thought the production values were bad and the theory far-fetched. But it was one of those moments where I decided to take the leap of faith.

I did not read the book. The film is a bit cheesy but if you've seen it you know it's about quantum physics. If you think positive thoughts, make positive changes and move in a positive direction, positive stuff will happen. The opposite is true and seems to happen twice as fast. But, it’s easier said than done to just think good thoughts and turn your life around. It is why most think it's a bunch of crap and give up proving the point.

Conviction and Perspective

If you’re in a bad place, it’s tough to sit on your living room floor, smile and imagine your life in a better place. The human mind has a glitch where negative seems to flow easier than positive. But something crucial is missing from simply having good thoughts and that would be something called action.

I was embarking on a new business four years ago and was pumped after reading more material about quantum physics but I allowed momentum to slow down. Happy thoughts can be extinguished by self-doubt which morphs into inaction. It is completely self-inflicted and time wasting. If you've been there, it can feel like you're walking through wet sand. Colleagues and friends can say nice things but you can't seem to shake it.

There is no Time

During the work day, there is little or no time to examine our feelings, find significant think time or measure how closer we are to our goals and dreams. We create distractions and wrap them up in badges of honor called 'busy'.

Running a business is hectic work and a keen eye must remain fixated on revenue. To many, realizing personal potential becomes secondary to making the quarter. We spend more waking hours at work than at home. But we don't seem to spend much time, if any, finding how those relationships can positively affect the experience.

Schedule the Time

Perhaps to start, you find an hour a week where you and your team get together and have an open and honest talk about each other rather than a client emergency or project deadline. Skip one of those agonizing status meetings where you dissect every current project to the point of nausea and spend it on each other's development. Perhaps it’s too touchy feely for some people at work but this is not to suggest tears and hugs are requisite. But it can unearth monumental ideas for growth.

Waste of Time

The antiquated notion of the annual review is a complete waste of time. We need to work in real-time. We need to listen to each other. We need to pay closer attention to that desire in our gut and share it with others. If they don't want to hear it, perhaps they aren't suited to be our teammates.

Many owners and managers will think it is lunacy. There's work to be done. There is no time for feelings and bonding. You and I have interacted with companies that have horrible internal customer service and ones where the people actually like being there. And we know which ones will get our return business.

Digital channels have proven we have the desire to connect and share with people all over the world. Are we doing the same within our organizations?

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image credit: gdargaud

September 3, 2008

Keep Dreaming

The 1989 film Field Of Dreams made popular the phrase "build it and they will come". The mistake a lot of us made was that we thought that it was good enough to build something without further effort. It was a great story but reality was missing. And I am a great believer in the power of attraction.

Hollywood can poetically depict a man making a baseball diamond in the middle of a corn field in the middle of nowhere where people just show up.

Reality needs more of a nudge.

We see it with the millions of bands on MySpace expecting fame simply because their latest EP is available for download on their site. I’m a music pig, I love discovering new bands, but I probably listen to 50 bands before I hear one I will tell someone about them.

Just because you invent the all-purpose flipper phone for scuba divers doesn’t mean there’s a demand for it. A three-wheeled triangle car that runs on peanut butter may sound intriguing, but there’s good chance it won’t go anywhere.

If you’re going to market your flipper phone, you need to find potential scuba divers - this is advertising and marketing 101. But any of us in the business will tell you that it’s not easy and even the best make mistakes.

The ancient adage keep it simple has never been more important than now. With eight billion websites, hundreds of cable channels, terrestrial and satellite radio, billboards, bus boards, portable devices and more; it ain’t as easy as building it and they will show up.

But without dreams, no one will come no matter how snazzy you make the campaign. So keep dreaming but know that’s the beginning of the process.

km

 
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