March 13, 2009

Seth Sums It Up In 38 Words

Even the casual observer of marketing, advertising, public relations and business knows Seth Godin. His daily blog – which just surpassed post number 3,000 is the #1 marketing blog in the world.

His best selling books include: Tribes: We Need You To Lead Us, Purple Cow, Meatball Sundae, The Dip, Small Is The New Big, All Marketers Are Liars, Free Prize Inside, The Big Red Fez, Survival Is Not Enough, and Permission Marketing.

Seth is real, he tells it straight, and he shares constantly. And today he wrote a blog that was 38 words and that’s all he needed.

Seth wrote
The closer you get to someone, something, some brand, some organization, the harder it is to demonize it, objectify it or hate it. So, if you want to not be hated, open up. Let people in. Engage. Interact.


It has inspired many who do this on a regular basis to shorten the message and get to the point.

So I will today...

Share often. Build relationships. Stop selling. Ask questions. Wait for the answers. Listen more. Empathize. Solve don’t tell.

What are your words?

@knealemann

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