• This is not advertising.• Trust is earned over time.
• There are no short cuts.
• Do something.
• Spam is not content.
• Let us get to know you.
• Never fixate on the numbers.
• Have patience.
• Ask a lot of questions.
• Share. Often.
• Don’t get caught up in stats and surveys.
• Be helpful.
• We need you to lead.
• Social media efforts must integrate with your overall business plan.
• Write well.
• Have fun. Always.
• Navigate the digital space like your life space.
• Contribute to the conversation.
• Be yourself.
• The answers won’t land on your lap.
• Never take yourself too seriously.
• Tighten your helmet and get in there.
• It’s up to you to decide what you need from this space.
• Engage don’t just broadcast.
• Tell us what you learned so we can learn from you.
• Twitter alone will not save your business.
• Respect your community.
• Read others’ profiles don’t just expect others to read yours.
• Open your mind and imagine.
• Learn the tools. Then understand it’s not about the tools.
• Educate yourself. Constantly.
• Treat us with respect. We'll do the same.
• Learn from others. Then carve up your own thing.
• There is not only one way to do this.
• If you want others to join you, ask yourself why.
• You get out what you put in.
• We are in this together.
What would you like to add to the list?
@knealemann
Helping you create your best business,
marketing and social media strategy.
