October 21, 2009

Social Media | 37 Things

• This is not advertising.

• Trust is earned over time.

• There are no short cuts.

• Do something.

• Spam is not content.

• Let us get to know you.

• Never fixate on the numbers.

• Have patience.

• Ask a lot of questions.

• Share. Often.

• Don’t get caught up in stats and surveys.

• Be helpful.

• We need you to lead.

• Social media efforts must integrate with your overall business plan.

• Write well.

• Have fun. Always.

• Navigate the digital space like your life space.

• Contribute to the conversation.

• Be yourself.

• The answers won’t land on your lap.

• Never take yourself too seriously.

• Tighten your helmet and get in there.

• It’s up to you to decide what you need from this space.

• Engage don’t just broadcast.

• Tell us what you learned so we can learn from you.

• Twitter alone will not save your business.

• Respect your community.

• Read others’ profiles don’t just expect others to read yours.

• Open your mind and imagine.

• Learn the tools. Then understand it’s not about the tools.

• Educate yourself. Constantly.

• Treat us with respect. We'll do the same.

• Learn from others. Then carve up your own thing.

• There is not only one way to do this.

• If you want others to join you, ask yourself why.

• You get out what you put in.

• We are in this together.

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