P is for People

Anyone in marketing can recite the four P's which are product, price, placement, and promotion. But how do the four P's apply to company culture and leadership? 

Practice 

Have you ever been to a sporting event or seen a live play or concert? Have you watched a great movie? Do you have any experience meeting someone else who is successful in business? Do you find motivation from people who show talent and prowess in a particular discipline? In each case, someone spent years honing their skills to make it appear effortless. Yet we are quick to criticize from the comfort of our 20oz beer mug in the 300 level. Now think about your skill set and what you can bring to any situation. Did you learn and execute all you know immediately? 

Patience 

If you enjoy writing, reading a good book may give you more determination to work on your own novel. You may know someone who went back to school and emerged with a whole new career path. Seeing others succeed may give you reason to study their process to improve your business. 

Persistence 

It requires working nights and weekends, writing ideas on scraps of paper you later find in the laundry, networking well, reading incessantly while life blends with work. No successful person in history has gotten it right the first time. And no one does it alone.

Play 

There are many ways to be successful. What's important is to be organized and have a strategic plan. It is equally essential not to settle for good enough - that's what the other guys do. It's critical not to rest on the past or think we have all the answers, that's where danger resides. And it's okay to get a little messy once in a while, take some chances. 

Let's add a fifth – Purpose. __________________________________________________________________

Count the P's

Anyone in marketing can recite the four P's which are product, price, placement, and promotion. But how do the four P's apply to company culture and leadership? 

Practice 

Have you ever been to a sporting event or seen a live play or concert? Have you watched a great movie? Do you have any experience meeting someone else who is successful in business? Do you find motivation from people who show talent and prowess in a particular discipline? In each case, someone spent years honing their skills to make it appear effortless. Yet we are quick to criticize from the comfort of our 20oz beer mug in the 300 level. Now think about your skill set and what you can bring to any situation. Did you learn and execute all you know immediately? 

Patience 

If you enjoy writing, reading a good book may give you more determination to work on your own novel. You may know someone who went back to school and emerged with a whole new career path. Seeing others succeed may give you reason to study their process to improve your business. 

Persistence 

It requires working nights and weekends, writing ideas on scraps of paper you later find in the laundry, networking well, reading incessantly while life blends with work. No successful person in history has gotten it right the first time. And no one does it alone.

Play 

There are many ways to be successful. What's important is to be organized and have a strategic plan. It is equally essential not to settle for good enough - that's what the other guys do. It's critical not to rest on the past or think we have all the answers, that's where danger resides. And it's okay to get a little messy once in a while, take some chances. 

Let's add a fifth – Purpose. __________________________________________________________________

The Five P's

Anyone in marketing can recite the four P's which are product, price, placement, and promotion. But how do the four P's apply to company culture and leadership? 

Practice 

Have you ever been to a sporting event or seen a live play or concert? Have you watched a great movie? Do you have any experience meeting someone else who is successful in business? Do you find motivation from people who show talent and prowess in a particular discipline? In each case, someone spent years honing their skills to make it appear effortless. Yet we are quick to criticize from the comfort of our 20oz beer mug in the 300 level. Now think about your skill set and what you can bring to any situation. Did you learn and execute all you know immediately? 

Patience 

If you enjoy writing, reading a good book may give you more determination to work on your own novel. You may know someone who went back to school and emerged with a whole new career path. Seeing others succeed may give you reason to study their process to improve your business. 

Persistence 

It requires working nights and weekends, writing ideas on scraps of paper you later find in the laundry, networking well, reading incessantly while life blends with work. No successful person in history has gotten it right the first time. And no one does it alone.

Play 

There are many ways to be successful. What's important is to be organized and have a strategic plan. It is equally essential not to settle for good enough - that's what the other guys do. It's critical not to rest on the past or think we have all the answers, that's where danger resides. And it's okay to get a little messy once in a while, take some chances. 

Let's add a fifth – Purpose. __________________________________________________________________

Four P's

Anyone in marketing can recite the four P's which are product, price, placement and promotion. But how do the four P's apply to company culture and leadership?

Practice

Have you ever been to a sporting event or seen a live play or concert? Have you watched a great movie? Do you have any experience meeting someone else who is successful in business? Do you find motivation from people who show talent and prowess in a particular discipline? In each case, someone spent years honing their skills to make it appear effortless. Yet we are quick to criticize from the comfort of our 20oz beer mug in the 300 level. Now think about your skill set and what you can bring to any situation. Did you learn and execute all you know immediately?

Patience

If you enjoy writing, reading a good book may give you more determination to work on your own novel. You may know someone who went back to school and emerged with a whole new career path. Seeing others succeed may give you reason to study their process to improve your business.

Persistence

It requires working nights and weekends, writing ideas on scraps of paper you later find in the laundry, networking well, reading incessantly while life blends with work. No successful person in history has gotten it right the first time. And no one does it alone.

Play

There are many ways to be successful. What's important is to be organized and have a strategic plan. It is equally essential not to settle for good enough - that's what the other guys do. It's critical not to rest on the past or think we have all the answers, that's where danger resides. And it's okay to get a little messy once in a while, take some chances.

Let's add a fifth – Purpose.
__________________________________________________________________

Watching Your P's

Anyone in marketing can recite the four P's which are; product, price, placement and promotion. Here are four P's you may want to apply to your business.

Practice – Have you ever been to a sporting event or seen a live play or concert? Have you watched a great movie? Do you have any experience meeting someone else who is successful in business? Do you find motivation from people who show talent and prowess in a particular discipline? In each case, someone spent years honing their skills to make it appear effortless. Yet we are quick to criticize from the comfort of our 20oz beer mug in the 300 level. Now think about your skill set and what you can bring to any situation. Did you learn and execute all you know immediately?

Patience – When I was a kid I couldn't get through an NHL game without calling my buddies to see if any were interested in a little pick up game on the street. We couldn't wait to be the next big star. It wasn't important whether that dream would be realized, the key was to try and emulate our favorite players who had worked their entire lives to get to the highest level in the sport. If you enjoy writing, reading a good book may give you more determination to work on your own novel. You may know someone who went back to school and emerged with a whole new career path. Seeing others succeed may give you reason to study their process to improve your business.

Persistence – It requires working nights and weekends, writing ideas on scraps of paper you later find in the laundry, networking well, reading incessantly while life blends with work. No successful person in history has gotten it right the first time. And we may point to the occasional situation that appears to be an instant win. But once you dig deeper you realize it took a lot of persistence to happen. This is one we all need to remember yet it can be tough on those days, you know, those days. After all, business isn't simply created, that's up to us.

Play – There are many ways to be successful. What's important is to be organized and have a strategic plan. It is equally essential not to settle for good enough; that's what the other guys do. And it's okay to get a little messy once in a while, take some chances, swing at the fence and remember the importance of passion.
__________________________________________________________________

One Question

We work thousands of hours each year. Life gets busy. There are deadlines and meetings, commitments and activities. Someday becomes part of our daily routine. We plan for the future, we look forward to a time when we'll have more time or money.

Then suddenly another decade is gone. And no matter how much time or money we spend, we cannot change the past. That is what is going on in each of us, in each of the people in our organization, in each of our clients. That is what is happening with everyone you meet on social channels, in the grocery store, at that business function, in your company. None of us escapes it.

Filmmaker Kamil Krolak asked the same question to fifty people. What's your answer?


__________________________________________________________________

The Four P's of Teamwork

This has come up a few times in conversations lately so I thought it was time to re-post here. Anyone in marketing can recite the four P's which are product, price, placement and promotion. But how do the four P's apply to company culture and leadership?

Practice

Have you ever been to a sporting event or seen a live play or concert? Have you watched a great movie? Do you have any experience meeting someone else who is successful in business? Do you find motivation from people who show talent and prowess in a particular discipline? In each case, someone spent years honing their skills to make it appear effortless. Yet we are quick to criticize from the comfort of our 20oz beer mug in the 300 level. Now think about your skill set and what you can bring to any situation. Did you learn and execute all you know immediately?

Patience

If you enjoy writing, reading a good book may give you more determination to work on your own novel. You may know someone who went back to school and emerged with a whole new career path. Seeing others succeed may give you reason to study their process to improve your business.

Persistence

It requires working nights and weekends, writing ideas on scraps of paper you later find in the laundry, networking well, reading incessantly while life blends with work. No successful person in history has gotten it right the first time. And no one does it alone.

Play

There are many ways to be successful. What's important is to be organized and have a strategic plan. It is equally essential not to settle for good enough - that's what the other guys do. It's critical not to rest on the past or think we have all the answers, that's where danger resides. And it's okay to get a little messy once in a while, take some chances. And like the rest of us, you will make a lot of mistakes because that's where experience grows.

And let’s add one more – Purpose.
__________________________________________________________________
Kneale Mann | People + Priority = Profit
New Book out in 2016 – Details soon!

The Four P's

Anyone in marketing can recite the four P's which are product, price, placement and promotion. But how do the four P's apply to company culture and leadership?

Practice

Have you ever been to a sporting event or seen a live play or concert? Have you watched a great movie? Do you have any experience meeting someone else who is successful in business?  Do you find motivation from people who show talent and prowess in a particular discipline? In each case, someone spent years honing their skills to make it appear effortless. Yet we are quick to criticize from the comfort of our 20oz beer mug in the 300 level. Now think about your skill set and what you can bring to any situation. Did you learn and execute all you know immediately?

Patience

If you enjoy writing, reading a good book may give you more determination to work on your own novel. You may know someone who went back to school and emerged with a whole new career path. Seeing others succeed may give you reason to study their process to improve your business.

Persistence

It requires working nights and weekends, writing ideas on scraps of paper you later find in the laundry, networking well, reading incessantly while life blends with work. No successful person in history has gotten it right the first time. And no one does it alone.

Play

There are many ways to be successful. What's important is to be organized and have a strategic plan. It is equally essential not to settle for good enough - that's what the other guys do. It's critical not to rest on the past or think we have all the answers, that's where danger resides. And it's okay to get a little messy once in a while, take some chances. And like the rest of us, you will make a lot of mistakes because that's where experience grows.

And let’s add one more – Purpose.
__________________________________________________________________
Kneale Mann | Leadership and Culture strategist, writer, speaker, executive coach engaging leaders, collaborative teams, and strong business results.

magnetic

The Four P's of Business

Anyone in marketing can recite the four P's which are product, price, placement and promotion. But if marketing is all you do, how do the four P's apply to your business?

Practice

Have you ever been to a sporting event or seen a live play or concert? Have you watched a great movie? Do you have any experience meeting someone else who is successful in business?  Do you find motivation from people who show talent and prowess in a particular discipline? In each case, someone spent years honing their skills to make it appear effortless. Yet we are quick to criticize from the comfort of our 20oz beer mug in the 300 level. Now think about your skill set and what you can bring to any situation. Did you learn and execute all you know immediately?

Patience

When I was a kid I couldn't get through an NHL game without calling my buddies to see if any were interested in a little pick up game on the street. We couldn't wait to be the next big star. It wasn't important whether that dream would be realized, the key was to try and emulate our favorite players who had worked their entire lives to get to the highest level in the sport. If you enjoy writing, reading a good book may give you more determination to work on your own novel. You may know someone who went back to school and emerged with a whole new career path. Seeing others succeed may give you reason to study their process to improve your business.

Persistence

It requires working nights and weekends, writing ideas on scraps of paper you later find in the laundry, networking well, reading incessantly while life blends with work. No successful person in history has gotten it right the first time. And we may point to the occasional situation that appears to be an instant win. But once you dig deeper you realize it took a lot of persistence to happen. This is one we all need to remember yet it can be tough on those days, you know, those days. After all, business isn't simply created, that's up to us.

Play

There are many ways to be successful. What's important is to be organized and have a strategic plan. It is equally essential not to settle for good enough - that's what the other guys do. And it's okay to get a little messy once in a while, take some chances, swing at the fence and remember the importance of passion.

How are you working on the four P's of your business?

Kneale Mann

image credit: magnetic

One Question

"Life is what happens while you're busy making other plans."
John Lennon

We work thousands of hours each year. Life gets busy. There are deadlines and meetings, commitments and activities. Someday becomes part of our daily routine. We plan for the future, we look forward to a time when we'll have more time or money.

Then suddenly another decade is gone. And no matter how much time or money we spend, we cannot change the past. That is what is going on in each of us, in each of the people in our organization, in each of our clients. That is what is happening with everyone you meet on Twitter, in the grocery store, at that business function, in your company. They are your family members and customers. None of us escapes it.

Filmmaker Kamil Krolak asked one question, the same question, to fifty people. What's your answer?



Kneale Mann

video credit: Kamil Films

The Digital Leap

Your Opinion Matters Most

I enjoy reading and learning about behavior, business and human interaction all the time.

My business card may say strategy but my fascination lies in anthropology and psychology.

You can't help your bottom line until you understand what drives you.

There is a crushing amount of information about social media and how it applies to you and your business and your life and your family and the pictures of the kids from college and posting the appropriate resume and how you should navigate online.

Most of us need to eat more veggies and do more exercise.

But with digital channels there is no one answer, site, background theme, writing style, logo color or font choice. Pick one, experiment, pick another one, experiment, throw stuff against the wall, collaborate and have some fun.

I hear the objections all the time. "We have a Facebook page. We're on Twitter. I don't understand it. It's a waste of time. How will that help us make more money? When will we see results?"

The only guarantee anyone can make is if we live in doubt and inaction, nothing will happen. And that spans beyond digital and business.

Make the leap, the water's fine.

knealemann
strategy. marketing. media.

image credit: digitalentrep

37 Social Networking Ideas

Recently, I began to sift through previous posts. We don't have enough time to consume new content, who has time to revisit older material?

With close to 500 OMO posts, I've been sifting through the archives.

Our fascination with social media continues to grow. The reason is because it's a part of our lives and not about any particular website.

This is a list that was published eighteen months ago.

Does it still ring true?

37 Things About Social Media

• This is not advertising.
• Trust is earned over time.
• There are no short cuts.
• Do something.
• Spam is not content.
• Let us get to know you.
• Never fixate on the numbers.
• Have patience.
• Ask a lot of questions.
• Share. Often.
• Don’t get caught up in stats and surveys.
• Be helpful.
• Integrate social media efforts with business efforts.
• We need you to lead.
• Write well.
• Have fun. Always.
• Navigate the digital space like your life space.
• Contribute to the conversation.
• Be yourself.
• The answers won’t land on your lap.
• Never take yourself too seriously.
• Tighten your helmet and get in there.
• It’s up to you to decide what you need from this space.
• Engage don’t just broadcast.
• Tell us what you learned so we can learn from you.
• Twitter alone will not save your business.
• Respect your community.
• Read others’ profiles don’t just expect others to read yours.
• Open your mind and imagine.
• Learn the tools. Then understand it’s not about the tools.
• Educate yourself. Constantly.
• Treat us with respect. We'll do the same.
• Learn from others. Then carve up your own thing.
• There is not only one way to do this.
• If you want others to join you, ask yourself why.
• You get out what you put in.
• We are in this together.

What's on your list?

@knealemann
Helping you integrate all you do with all you do.

Will Your Customers Line Up?

If you are from or have ever been to Canada, you know of a phenomenon like few others on earth. It is a cultural and business marvel. And it is named after a legendary hockey player who was one its co-founders.

Tim Horton’s (not a client) is one of the most successful franchise models in North America.

What the company does best is stick to what they do well. It amazes most experts that they can introduce new products all the time and all the while sell hundreds of thousands of gallons of coffee each year.

What is equally amazing is that most of their customers (present company included) have perfectly good coffee makers at home, but prefer to line up with their fellow java junkies for a cup of Tim’s finest.

The future of building relationships and product awareness is through brand experiences customers can share with each other. It is getting increasingly more difficult to rest a sound business plan on financing options and color selection. People want more.

But in the case of Tim Horton’s, it’s not the most exotic coffee on the planet; it’s certainly not the fanciest joint on the block. While others try to dress up the customer experience with high back padded arm chairs and CDs featuring acoustic compilations, sometimes the right model is to get your customers in and out of your store with exactly what they want and expect from you.

For that, they will line up.

@knealemann
Helping you integrate all you do with all you do.

Strategy | Lead or Follow?

How Can You Help?

I enjoy spending time with business owners and managers. Their passion is palpable, their desire irrefutable.

I'm on a significant 'meet new people' run right now and it's fantastic to get to know what is going on in the minds of those who are working so hard to build their business. It's not easy.


I’m often asked how I can help, but I can't offer solutions if I don’t ask questions. The first step may not be marketing or social media – it may be a view from the top.

Do you know where the company should be?

Imagine there are no competitors in your channel. Would you run the company the same as you do now? Imagine one well financed competitor who can do it cheaper and faster and is coming after you. What is your plan then?

All too often we measure our companies against larger brands. Without knowing their strategy (or lack of) how can you compete against their tactics?

We see this in television all the time. Sitcoms make a comeback and suddenly there are 30 new ones. Then it’s doctor shows or prime time game shows. It’s the same with the music and movie industries.

We sometimes follow someone's lucky break and call it genius.

The world is a distracting place which makes strategy even more crucial. Once you have a clear picture of objectives, you can measure your success against them versus the activities of others.

This is not to suggest you fail to be aware of competitors or trends in your industry but simply watching what others are doing can be a dangerous sport. You don't have it all wrong and they don't have it all right.

While you are following them, could they be following you?

@knealemann
strategy. marketing. social media.

photo credit: tonynewlin

Strategy Is Boring

The eye glaze often happens soon after the question "what is your business plan?"

Instead of a strategic plan many want to hope last year's plan which was a variation of the previous year's plan will work out.

That is unsound thinking.

Building a strategy requires thought and work.

You need to map out objectives, write down realistic tactics, decipher roles and responsibilities, define target demographics, identify opportunities, exploit competitors' weaknesses, develop ideal customer profiles and execute a business plan.

Bored yet?

All too often you can hear the moans from miles around when the topic of strategic planning is brought up. There is fear that it will mean endless days locked in a boardroom hashing out the future of the company. After all, the world is changing so fast how can you keep up?

I actually had a business owner raise his hands to his ears and utter the "la la la I can't hear you" phrase which was my cue to escort myself out of the building. He was clearly not ready for a plan.

Strategy is Your Foundation.

Many find strategy unnecessary because it takes patience and time. What is more dangerous, some think they have a plan when it is clear they do not.

A common mistake is failing to grasp that it is an evolution, a process and something you refine constantly. But too many simply want to do the tactics without the strategy which might be the beginning of the end.

But who really needs a plan or a strategy?

@knealemann
strategy. marketing. social media.

photo credit: gawker

Working On Your Craft

Practice. Patience. Persistence. Play.
Balancing effort and blending life.

Have you ever been to a sporting event or seen a live play or concert?

Have you watched a great movie?

Do you have any experience meeting someone else who is successful in business?

Do you find motivation from people who show talent and prowess in a particular discipline?


How does someone master their craft?
Short answer: it depends on the individual and their specialty.

When I was a kid I couldn't get through an NHL game without calling my buddies to see if any were interested in a little pick up game on the street. If you enjoy writing, reading a good book may give you more determination to work on your own novel.

You may know someone who went back to school and emerged with a whole new career path. Seeing others succeed may give you reason to study their process to improve your business.

But simply pressing our noses against the glass doesn't get us far.
Coaching from the chair adds no points to the win column.

Speaking from experience, this requires working nights and weekends, writing ideas on scraps of paper you later find in the laundry, networking well, reading incessantly while life blends with work.

Shortcuts are the legend of fairy tales.

There are many ways to be successful. What's important is to be organized and have a strategic plan. It is equally essential not to settle for good enough - that's what the other guys do.

And it's okay to get a little messy once in a while, take some chances, swing at the fence and remember the importance of passion.

What are your thoughts?

@knealemann
business. marketing. social media. communications.

image credit: crayola

We Can't Convince You

Protocol and guidelines, policies and business strategy, tweet this and blog etiquette that can be exhausting. And like this space, it's all just opinion.

If you don’t know why you should have a LinkedIn group or how the content delivered to cell phones is going to help you, don't do it.

If you think Flickr is spelled wrong and Blip just sounds silly, no worries. Or if you don't understand why people are talking about four square when you know you will never lose weight if you eat that much, that's okay.



What Do You Have To Lose?

If you don't understand it, others can't convince you. What we can do is show you options and you can pick the ones that make the most sense to you and your situation.

As part of my job as a strategist, I help clients with business, marketing and social media plans. There are two questions you need to ask through the process - how and why.

Pick A Card. Any Card.

But with digital channels there is no one answer, site, background theme, writing style, logo color or font choice. Pick one, experiment, pick another one, experiment, throw stuff against the wall, collaborate your brains out and have some fun.

The best social media policy I've heard of yet: Don't be stupid. Keep your company or personal brand's best interest in mind, then experiment.

Remembering

One of the most gifted music minds in history was killed twenty-nine years ago today and his music still lives on. He didn't follow the rules, he didn't ask for permission. John Lennon | Oct 9, 1940 - Dec 8, 1980

And it is with that in mind...

Just ask yourself two simple questions: How? Why?

Then one more: Why Not?

@knealemann
marketing and social media strategy

Silence May Not Be Golden

Have you ever been in a business meeting where there have been people who have said nothing? Of course. If you know me, you know I'm never that guy. Ha!

They may quietly take notes, smile and seem to be paying attention.

They usually are, but as someone who is never short on conversation I find these people amazing yet puzzling.


Is it their choice to say nothing?
With strong personalities present, are they afraid to contribute?

It’s one thing to be polite and pay attention to a presentation but this is pointed at those who rarely if ever utter one word in any meeting. Perhaps you should wonder why they are in the meeting in the place or more importantly whether there is a deeper issue. Are great ideas being lost in the back of the room?

Some people prefer not to lead discussions or speak with ease and that’s okay. But in a co-creative workspace, it requires contribution from everyone.

It's important to decipher the reasons why they remain silent.

A common perpetrator is the highest ranking official in the room who makes it clear they are not interested in ideas or a democratic creative process.

I know this is shocking but some managers actually do not want others’ opinions. In other cases - though rare - those in management positions do not possess the skills or training to actually coach people.

Some people are shy, some are polite and some are respectful of authority. Some feel the only way to survive these types of situations is to sit quietly, nod and take notes.

Do you know the real reason for their silence?

@knealemann
Helping you create your best business
marketing and social media strategy.

image credit: outinc.ca

Social Media | 37 Things

• This is not advertising.

• Trust is earned over time.

• There are no short cuts.

• Do something.

• Spam is not content.

• Let us get to know you.

• Never fixate on the numbers.

• Have patience.

• Ask a lot of questions.

• Share. Often.

• Don’t get caught up in stats and surveys.

• Be helpful.

• We need you to lead.

• Social media efforts must integrate with your overall business plan.

• Write well.

• Have fun. Always.

• Navigate the digital space like your life space.

• Contribute to the conversation.

• Be yourself.

• The answers won’t land on your lap.

• Never take yourself too seriously.

• Tighten your helmet and get in there.

• It’s up to you to decide what you need from this space.

• Engage don’t just broadcast.

• Tell us what you learned so we can learn from you.

• Twitter alone will not save your business.

• Respect your community.

• Read others’ profiles don’t just expect others to read yours.

• Open your mind and imagine.

• Learn the tools. Then understand it’s not about the tools.

• Educate yourself. Constantly.

• Treat us with respect. We'll do the same.

• Learn from others. Then carve up your own thing.

• There is not only one way to do this.

• If you want others to join you, ask yourself why.

• You get out what you put in.

• We are in this together.

What would you like to add to the list?

@knealemann
Helping you create your best business,
marketing and social media strategy.

Marketing: Budget Item or Necessity?

Underspend To Success

Few industries have been spared during the last 18 months. We’ve read about employee cuts and budget restrictions. As the cliché goes, the only way through it is through it. But how does that affect your business? If you are in a management position or you own the company you are well versed with budgets.

Budgets are delightful things that can consume you. They can reduce your hopes and dreams, your hard work and creative plans to a list of numbers and codes on a spread sheet.

Beans and Pennies

If you work for or own a large enough company, you may even have someone who sits in their office staring at said spread sheets with alarming regularity. If you or your boss is someone others call a “bottom liner” then those spread sheets can be the only focus. Lower the numbers at the bottom of the screen and everyone is happy, right?

In some companies, short-term thinking and this-quarter-only mentality is rewarded. What’s even scarier, some people are given additional financial compensation for making the line at the bottom as small as possible.

Where is Marketing on the list?

If the directive is to cut costs, which items go first? Do you cancel phone service? Do you stop paying the mortgage or rent? What about computers and utilities? It couldn’t be salaries and marketing budgets, could it?

The first stop seems to be items on the general ledger that are perceived to not be spent yet. After all, you can squeeze through a couple of quarters without letting customers and potential customers know about your offering, right?

Strategy Strategy Strategy

Think long and hard before you interpret that marketing and people are expendable because they are the only reason your company is different than others. Marketing is not advertising, it is not a campaign, it is a fully integrated part of your company.

Marketing is just as crucial as the phone system. In fact, stop your marketing efforts and you may notice the phone is ringing a lot less than usual.

Road Maps not Blindfolds

Your marketing efforts must be carefully planned. Simply carrying out activities that seem to look and smell like marketing is not enough, you must know the reason for this action.

We all must be fiscally responsible. Spending must be done wisely, but simply getting out the hatchet and calling that a "revised business plan" can be dangerous and potentially suicidal.

You must understand the potential results of each effort and manage your expectations behind them. If you have a strong strategic plan, marketing will quickly become as big a priority as keeping the lights on.

What are your thoughts?

@knealemann
Let's create experiences, not campaigns

image credit: dallasobserver.com