December 27, 2009

Books | More Important Than Ever

How many books do you read?

I read and write every day.

But probably like you, I have become victim of the article mentality which consists of short pieces, websites, business manuals and research all tying up time that could be used to read a good book.

The publishing industry is changing like the music industry before it.

Creativity: More Important Than Ever

The ad agency, marketing and public relations models are distant cousins to those a decade ago and online channels are getting more crowded every minute. These are precisely the reasons why we need to read more books.

We are bombarded with material all day long. How much are we seeing and how much are we digesting? How has social media hindered this process?

How much of this content is worthy of our attention and retention?

When was the last time you read a book about your industry or business? How often do you disappear into a book simply to widen your horizons or expand your imagination and ideas?

Must Reads

I bought a bunch of books before the Holidays – all of which are on my ever growing “I really need to finally buy that one and actually read it” list.

And when I refer to books, those include the audio kind as well.

A stack of books resides on my desk. Each will be read (some will be re-read) and replaced by more from the list.

Read (or listen to) any good books lately?


image credit: flickr

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