July 30, 2010

Sliced Bread and A Guy Named Seth

If you travel in the marketing world, you have heard of Seth Godin. He is a brilliant marketing guy, explains clearly, writes succinctly and has numerous bestselling books. His presentation style is thought provoking, funny and (to use his word) remarkable.

Seth publishes the number one marketing blog on the planet. At the time of this presentation, none of us was tweeting or writing on each other's Facebook walls. The blogosphere was in its adolescence and online content consumption was still that new thing people were talking about.

This is a presentation he did at TED2003. Some of the references are dated and all of the points remain completely relevant.



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image credit: TED
 
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