January 23, 2011

The Evolution Will Be Digitized

I meet people all the time who are overwhelmed by the online choices, don’t think they can find the time or see the results of more online activity, while the so-called experts claim everyone is doing this stuff. That is simply not the case.

People usually fall into several categories, those who...

• Don’t get it
• Think everyone gets it
• Are overwhelmed by choices
• Want instant results
• View what they are currently doing is enough
• Don’t think they should invest time or money

Social media are the mediums in which we socialize. This includes face-to-face meetings, email, relationships in and out of your organization, mobile, web and any other time two or more humans are connecting.

But I thought it was time to review some numbers on the world’s largest aggregate social networking sites and perhaps this can educated you, inform you and excite you.


There are over 190 million users worldwide who have sent more than 4 billion tweets since 2006. It is the 12th largest website in the world and over 600 million searches occur daily. The heaviest demographic using Twitter is 35-49, 62% access the site at work and 35% from home. The gender split is close to even with 54% female 46% male.


Almost one third of all humans on earth with an Internet connection also have a Facebook profile, group or page. There are over 600 million users with an average of 130 friends. Over a third of all users accesses the site via their mobile device and are twice as active on the site than non mobile users. Close to half of all users log on to the site every day and over 10,000 new websites integrate with the environment daily.


There are over 80 million users in over 200 countries and a new member joins the site every second. Over half users have attended post-secondary educational institutions and executives from all Fortune 500 companies are represented on the site.


It remains the world’s second largest search engine next to its owner, Google. It is also the 5th most popular website in the world. Every age is represented in users of the site but the heaviest users fall in the wide demographic 18-55 and the gender breakdown is almost even. More than half of all YouTube users visit the site at least one per week.


We also could review the over 300 million blogs, the percentage of companies now embracing the use of wiki pages and the increased interest in podcasting and webinars for the purpose of training and education as well. Social media are not limited to these four websites, they are channels you can create with your customers and clients, colleagues and coworkers to educate, inform and advance business.

And it all reminds me of the quote from the first Cluetrain Manifesto published twelve years ago. "We are not seats or eyeballs or end users or consumers. We are human beings - and our reach exceeds your grasp. Deal with it."

How are you embracing digital now more than ever?

knealemann | email

image credit: istock
© Kneale Mann knealemann@gmail.com people + priority = profit
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