February 24, 2011

The Social Media Lottery

Return on Business Investment

We have all let ourselves dream about what we would do if we won the jackpot. We think of the freedom and how we could focus on a life without bills or financial strain. One ticket and we're set.

If you don't already, imagine you manage or own a company. You know all the digital channels are the hot topics, mobile is a platform that is growing exponentially and it`s time for you to get going in a big way. You feel your competitors are leaving you behind and revenue is affected.

Trickery won't help a bad idea

There is endless discussion about how the social web can build your business, find you revenue and accelerate your objectives. But there is just as much chatter about the time suck, cost and return on investment. Some people feel it's enough to simply have a profile or two and call that participation. While others insist there is one iron clad way to navigate all the channels.

So sit back and let your mind drift. Imagine hundreds of thousands of followers on Twitter, a Facebook group that makes others weep and a YouTube channel that is breaking all records. Your weekly podcast is the highest rated on the Internet and sales have never been bigger. Your website is an SEO expert’s dream and Google AdWords is bringing in more customers than you can handle.

Did you buy a ticket yet?


image credit: thingamy
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