September 8, 2011

Selling the Hobby Farm

Collaboration: Working together to achieve a goal, a process where two or more people or organizations work together to realize shared goals.


In the last four or five years, I seem to have met more entrepreneurs than the previous two decades. Some is through my work and some is the time spent on the social web.

We can get intoxicated by the numbers and paralyzed by the activity. Many have confided that they have spent a lot of time trying to build their online presence yet business isn’t where it needs to be and it’s time to get serious. Building business takes time and hard work. Building a strong online presence for your business can seem like an endless climb.

Focus Focus Focus

I was speaking with a colleague a few weeks ago and we were discussing how to do a better job articulating offers and reaching prospective clients. She said, "It’s time to sell the hobby farm”. It was a metaphor that relates to figuring out how much time we are spending building a business versus how much we are spending messing about and calling it business.

Contact someone and offer to help. Contact someone and ask for help. Let's actually collaborate and sell the hobby farm.

Let's Connect, Not Collect

Kneale Mann

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