In 1999, the Cluetrain Manifesto was ahead of its time and in a lot of respects it remains there. Like so much of the book, one passage that is even more relevant today...
“We are not seats or eyeballs or end users or consumers.
We are human beings and our reach exceeds your grasp. Deal with it.”
They Are The Future. We Must Deal With It.
visual credit: phdworldwide