January 24, 2012

Is it Business or a Hobby?

In the last four or five years, I have met more entrepreneurs than the previous two decades. Some is through my work and some is the time spent on the social web.

We can get intoxicated by the numbers and paralyzed by the activity. Many have confided that they have spent a lot of time trying to build their online presence yet business isn’t where it needs to be and it’s time to get serious. Building business takes time and hard work. Building a strong online presence for your business can seem like an endless climb.

Collaboration: Working together to achieve a goal, a process where two or more people work together to realize shared goals.

I was speaking with a colleague recently about how to do a better job articulating offers and reaching prospective clients. She said, "It’s time to sell the hobby farm”. Of course it wasn't a shot at farming, which is an essential part of our survival but rather a metaphor that relates to figuring out how much time we are spending building a business versus how much we spend messing about and calling it business. Think of the wasted meetings and busy work compared to time spent actually growing your people and the company.

It would be easy to say this is only a concern of small business owners but this type of mentality can infiltrate leadership within all sizes of enterprise. Large organizations can fall victim of the activity verses progress conundrum. We can stay busy or we can help each other inside our organizations and across industries and the social web.

Let's Connect Not Collect

Kneale Mann

image credit: lego 
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