The Digital Leap

Your Opinion Matters Most

I enjoy reading and learning about behavior, business and human interaction all the time.

My business card may say strategy but my fascination lies in anthropology and psychology.

You can't help your bottom line until you understand what drives you.

There is a crushing amount of information about social media and how it applies to you and your business and your life and your family and the pictures of the kids from college and posting the appropriate resume and how you should navigate online.

Most of us need to eat more veggies and do more exercise.

But with digital channels there is no one answer, site, background theme, writing style, logo color or font choice. Pick one, experiment, pick another one, experiment, throw stuff against the wall, collaborate and have some fun.

I hear the objections all the time. "We have a Facebook page. We're on Twitter. I don't understand it. It's a waste of time. How will that help us make more money? When will we see results?"

The only guarantee anyone can make is if we live in doubt and inaction, nothing will happen. And that spans beyond digital and business.

Make the leap, the water's fine.

knealemann
strategy. marketing. media.

image credit: digitalentrep

We Can't Convince You

Protocol and guidelines, policies and business strategy, tweet this and blog etiquette that can be exhausting. And like this space, it's all just opinion.

If you don’t know why you should have a LinkedIn group or how the content delivered to cell phones is going to help you, don't do it.

If you think Flickr is spelled wrong and Blip just sounds silly, no worries. Or if you don't understand why people are talking about four square when you know you will never lose weight if you eat that much, that's okay.



What Do You Have To Lose?

If you don't understand it, others can't convince you. What we can do is show you options and you can pick the ones that make the most sense to you and your situation.

As part of my job as a strategist, I help clients with business, marketing and social media plans. There are two questions you need to ask through the process - how and why.

Pick A Card. Any Card.

But with digital channels there is no one answer, site, background theme, writing style, logo color or font choice. Pick one, experiment, pick another one, experiment, throw stuff against the wall, collaborate your brains out and have some fun.

The best social media policy I've heard of yet: Don't be stupid. Keep your company or personal brand's best interest in mind, then experiment.

Remembering

One of the most gifted music minds in history was killed twenty-nine years ago today and his music still lives on. He didn't follow the rules, he didn't ask for permission. John Lennon | Oct 9, 1940 - Dec 8, 1980

And it is with that in mind...

Just ask yourself two simple questions: How? Why?

Then one more: Why Not?

@knealemann
marketing and social media strategy