PCs Need Not Apply
Until the introduction of the iPhone, in order to get inside the walls of Apple Inc., you had to work at Apple Inc. and pass a vigorous series of tests. Body fluids were drawn, brain and fingerprint scans were performed. Even your mother was called for a reference.
There were unconfirmed reports of weeping and crying and …okay, they didn’t call your mother but the wall to climb over was rather high. That was intentional. Okay, and the claim about body fluids and scans was a bit of a stretch too. But not by much.
Feel Free To Promote
No one was allowed in, unless they were invited. Those on the outside were free to promote the great things happening within the kingdom du Jobs but opinions were neither requested nor accepted.
Apple decided while the rest of the world was building open platforms, Mac et al were to be closed. Closed. CLOSED.
Laugh and Point
Many of us PC's drool from afar. Few days go by when I don't hear the snicker in the voice of a colleague when I shamefully tell them my laptop is not an Apple. I know, it's pretty bad.
What often follows is something like: "Dude, you don't have a Mac?!"
What About You?
Is your offering so kick ass that people wait patiently for the drawbridge to lower for the privilege to walk across the mote into your kingdom? Some claim they "own" the social media space or marketing world, others say they have created a community of influence.
Even Apple had to lower the wall eventually.
Can you and I afford to create closed platforms?
knealemann at gmail dot com
Helping clients better utilize all media.
Building experiences, not campaigns.
photo credit: herstmonceux-castle.com