Time and time again, employee and human resource surveys show us compensation is not the sole driver for our work. We all want to make a good living but if it’s the main reason people work at your company, you may have bigger issues.
If you think you can make people happy with their 2% increase during annual review time, you may have lost the room. Compensate people properly but pay close attention to why they come to work every day. Ask them, get their feedback, and act on it. The majority are unhappy at work and it’s not necessarily because of the work!
Human stuff
It’s all that human stuff that few have time to talk about because they have to deal with the deadline for the client who needs that report by 3pm. However, it is that very human stuff that will eventually affect your relationship with that client.
Those who think they can fool their customers or clients with a smile while they're internal customer service is crumbling, need to give it more thought. What happens outside of the organization begins inside it.
Culture is Critical
It doesn’t matter the industry or level of complexity, pay people properly, give them time to have a life, and remember they have hopes and dreams and feelings and a need to have purpose too.
Some claim that’s too touchy feely and we will agree to disagree. Leadership is about the human side of getting the job done. It begins with understanding the layers of people. And none of us needs to go any further than ourselves to get those answers.
Then we can get back to products and services.
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Showing posts with label products. Show all posts
Showing posts with label products. Show all posts
October 15, 2016
August 18, 2016
Shhhh!
Ernesto Sirolli is a charming and engaging man and the founder of the Sirolli Institute, an international nonprofit organization that teaches community leaders how to establish and maintain enterprise facilitation projects in their community.
He shares with one important instruction.
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He shares with one important instruction.
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January 4, 2013
Is Your Business Cultured?
If you think you can make people happy with their 2% increase during annual review time, you may have lost the room.
Compensate people properly but pay close attention to why they come to work every day. Ask them, get their feedback, and act on it. The majority are unhappy at work and it’s not necessarily because of the work!
Good with People
It’s all that human stuff that few have time to talk about because they have to deal with the deadline for the client who needs that report by 3pm. However, it is that very human stuff that will eventually affect your relationship with that client.
Those who think they can fool their customers or clients with a smile while they're internal customer service is crumbling, need to give it more thought. What happens outside of the organization begins inside it.
Culture is Critical
It doesn’t matter the industry or level of complexity, pay people properly, give them time to have a life, and remember they have hopes and dreams and feelings and a need to have purpose too.
Some claim that’s too touchy feely and we will agree to disagree. Leadership is about the human side of getting the job done. It begins with understanding the layers of people. And none of us needs to go any further than ourselves to get those answers.
Then we can get back to products and services.
Kneale Mann
2012 Top 10 - July 2012 | istock
November 30, 2012
Shut Up and Listen
Ernesto Sirolli is a charming and engaging man who is the founder of the Sirolli Institute, an international nonprofit organization that teaches community leaders how to establish and maintain enterprise facilitation projects in their community. He shares his valuable insight and ideas on leadership, business, success, and helping others.
Kneale Mann
TED | Ernesto Sirolli
Kneale Mann
TED | Ernesto Sirolli
July 5, 2012
That Culture Thing
If you think you can make people happy with their 2% increase during annual review time, you may have lost the room.
Compensate people properly but pay close attention to why they come to work every day. Ask them, get their feedback, and act on it. The majority are unhappy at work and it’s not necessarily because of the work!
Good with People
It’s all that human stuff that few have time to talk about because they have to deal with the deadline for the client who needs that report by 3pm. However, it is that very human stuff that will eventually affect your relationship with that client.
Those who think they can fool their customers or clients with a smile while they're internal customer service is crumbling, need to give it more thought. What happens outside of the organization begins inside it.
Culture is Critical
It doesn’t matter the industry or level of complexity, pay people properly, give them time to have a life, and remember they have hopes and dreams and feelings and a need to have purpose too.
Some claim that’s too touchy feely and we will agree to disagree. Leadership is about the human side of getting the job done. It begins with understanding the layers of people. And none of us needs to go any further than ourselves to get those answers.
Then we can get back to products and services.
Kneale Mann
patcegan
April 11, 2011
Digital Demo Dollars
Age is More Than a Number
It's alarming when someone claims the online world is for “the kids”. It's often someone who is more immersed in digital than they even realize. They have email, a cell phone and a Facebook profile. But they claim that the email and phone are for work and the social web is to connect with friends.
We don't need ten social profiles to capture the power of the digital landscape. In fact, that is often when people get distracted by the tools and get away from the entire we reason we connect in the first place.
eMarketer just released a telling survey featuring how baby boomers interact on the web.
The report covers U.S. numbers only but you could make the safe estimate that the percentages for most developing countries where Internet penetration is more than 50% of the population are similar. And with over 76% of North Americans having online access, it's clear it's not just "the kids". How can that affect your revenue line?
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The Report Explains
"Boomers' lives are going in many different directions, as empty-nesters, step-parents, grandparents and caregivers. For all of these roles, the Internet and digital media are absolutely essential. eMarketer estimates 78.2% of this cohort is online, nearly 60 million adults. Even as their numbers decline, that penetration rate will remain high through 2015. And they control more than $2 trillion in annual spending."
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We can discuss connections and relationships but companies won't invest their time and resources on an altruistic gesture void of potential revenue. Relationships are crucial but wallets are as well. But it is clear that online spending from all demos continues to increase.
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More from eMarketer Report on Boomers
"Boomers spend more time and money online than any other demographic. Younger boomers (ages 47 to 55) spent an average of 39.3 hours online per month in 2010, according to the Pew Internet and American Life Project. Older boomers (ages 56 to 65) averaged only slightly less, at 36.5 hours. A lot of that time was spent shopping -- and buying. Forrester Research reported that boomers spent an average of about $650 online over a three-month period in 2010, compared with $581 by Generation X internet users (ages 35 to 46) and $429 by Millennials (ages 18 to 34).
Boomers also stay connected on the go. eMarketer estimates 86.9% will have a mobile phone this year, and 16.9 million boomers will access the internet from a mobile browser or installed app. In 2015, that number will reach 25.4 million, or nearly 40% of boomer mobile users. This is a market that content providers, game publishers and brand marketers should not pass by."
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It's often said that most people dislike being marketed to which is clearly not supported by their behavior. We will buy into something if it resonates with us and since most – if not all – purchases are conducted on some emotional level, doesn't it make sense that we don’t stop buying at a certain age?
__________________________________
eMarketer's Lisa Phillips summation
"Boomers are immediately turned off by association with old age, infirmity and decline. Most brands do not want to 'age' their products with blatant appeals to older consumers. The win-win is to create an overarching brand message that gives a nod to boomers, but also includes younger adults and even grandchildren."
__________________________________
If your target customers are in the older demos and you are not utilizing digital and mobile channels, is it safe to say you may be leaving revenue on the keyboard?
Kneale Mann
image credit: silicon
source: emarketer
We don't need ten social profiles to capture the power of the digital landscape. In fact, that is often when people get distracted by the tools and get away from the entire we reason we connect in the first place.
eMarketer just released a telling survey featuring how baby boomers interact on the web.
The report covers U.S. numbers only but you could make the safe estimate that the percentages for most developing countries where Internet penetration is more than 50% of the population are similar. And with over 76% of North Americans having online access, it's clear it's not just "the kids". How can that affect your revenue line?
__________________________________
The Report Explains
"Boomers' lives are going in many different directions, as empty-nesters, step-parents, grandparents and caregivers. For all of these roles, the Internet and digital media are absolutely essential. eMarketer estimates 78.2% of this cohort is online, nearly 60 million adults. Even as their numbers decline, that penetration rate will remain high through 2015. And they control more than $2 trillion in annual spending."
__________________________________
We can discuss connections and relationships but companies won't invest their time and resources on an altruistic gesture void of potential revenue. Relationships are crucial but wallets are as well. But it is clear that online spending from all demos continues to increase.
__________________________________
More from eMarketer Report on Boomers
"Boomers spend more time and money online than any other demographic. Younger boomers (ages 47 to 55) spent an average of 39.3 hours online per month in 2010, according to the Pew Internet and American Life Project. Older boomers (ages 56 to 65) averaged only slightly less, at 36.5 hours. A lot of that time was spent shopping -- and buying. Forrester Research reported that boomers spent an average of about $650 online over a three-month period in 2010, compared with $581 by Generation X internet users (ages 35 to 46) and $429 by Millennials (ages 18 to 34).
Boomers also stay connected on the go. eMarketer estimates 86.9% will have a mobile phone this year, and 16.9 million boomers will access the internet from a mobile browser or installed app. In 2015, that number will reach 25.4 million, or nearly 40% of boomer mobile users. This is a market that content providers, game publishers and brand marketers should not pass by."
__________________________________
It's often said that most people dislike being marketed to which is clearly not supported by their behavior. We will buy into something if it resonates with us and since most – if not all – purchases are conducted on some emotional level, doesn't it make sense that we don’t stop buying at a certain age?
__________________________________
eMarketer's Lisa Phillips summation
"Boomers are immediately turned off by association with old age, infirmity and decline. Most brands do not want to 'age' their products with blatant appeals to older consumers. The win-win is to create an overarching brand message that gives a nod to boomers, but also includes younger adults and even grandchildren."
__________________________________
If your target customers are in the older demos and you are not utilizing digital and mobile channels, is it safe to say you may be leaving revenue on the keyboard?
Kneale Mann
image credit: silicon
source: emarketer
March 20, 2011
Fast Trains and Square Cereal
To the cynic, marketing people simply find different ways to apply lipstick to said pig or create need where it wasn’t before or trump up positive collateral to make lame stuff look desirable. Marketing, to some, is a four-letter word. After all, we don’t like when complete strangers make us act differently or buy things we don’t want or need, right?
Rory Sutherland describes himself as the fat bloke at Ogilvy. Rory is a funny dude who has a serious and humorous look at intrinsic value versus subjective value. [video]
Kneale Mann | How can I help?
visual credit: TED
Rory Sutherland describes himself as the fat bloke at Ogilvy. Rory is a funny dude who has a serious and humorous look at intrinsic value versus subjective value. [video]
Kneale Mann | How can I help?
visual credit: TED
July 6, 2009
Are You Open or Closed?
PCs Need Not ApplyUntil the introduction of the iPhone, in order to get inside the walls of Apple Inc., you had to work at Apple Inc. and pass a vigorous series of tests. Body fluids were drawn, brain and fingerprint scans were performed. Even your mother was called for a reference.
There were unconfirmed reports of weeping and crying and …okay, they didn’t call your mother but the wall to climb over was rather high. That was intentional. Okay, and the claim about body fluids and scans was a bit of a stretch too. But not by much.
Feel Free To Promote
No one was allowed in, unless they were invited. Those on the outside were free to promote the great things happening within the kingdom du Jobs but opinions were neither requested nor accepted.
Apple decided while the rest of the world was building open platforms, Mac et al were to be closed. Closed. CLOSED.
Laugh and Point
Many of us PC's drool from afar. Few days go by when I don't hear the snicker in the voice of a colleague when I shamefully tell them my laptop is not an Apple. I know, it's pretty bad.
What often follows is something like: "Dude, you don't have a Mac?!"
What About You?
Is your offering so kick ass that people wait patiently for the drawbridge to lower for the privilege to walk across the mote into your kingdom? Some claim they "own" the social media space or marketing world, others say they have created a community of influence.
Even Apple had to lower the wall eventually.
Can you and I afford to create closed platforms?
@knealemann
knealemann at gmail dot com
Helping clients better utilize all media.
Building experiences, not campaigns.
photo credit: herstmonceux-castle.com
