May 13, 2010

Start Less and Finish More

Too Much Content

Hundreds of thousands of books are published every year. Some think the publishing industry is dying. They are incorrect.

Publishing is going through the same transition the music industry has experienced for fifteen years.

What it looks like a few years from now remains to be seen.

There is a ravenous appetite for information that seems to be more pronounced than in any other time in history.

There are over 250 million blogs according to Technorati. Another 100 new websites were published during the time it took for you to read the first sentence of this post. Anyone with a keyboard and an Internet connection can publish information. It may be inflammatory or incorrect but seems irrelevant.

Theories are espoused and experts are self-created in a time when the loudest and most prevalent can infiltrate the grey matter of millions from the comfort of their sweat pants.

On the plane ride back from SOBCon last weekend, I made a short list of objectives – not wishes, not it would be cool if’s, objectives that I will accomplish. One is to read more, skim less.

While building and programming radio stations for years, the less is more approach was often the way to tighten things up and create more time spent listening. Play the most popular songs more often, upset your super core but grow your overall listenership. It sucks for us music heads but it works.

Are you reading or skimming your business?

Are you starting more and finishing fewer objectives? Are cluttering your day and blaming it on being busy?

Business owners and managers have far too much to deal with and it can be overwhelming. Leads must be followed, the online information explosion is impossible to keep up with, there certainly is no time for employee development while that proposal is the last email of the day as the clock approaches midnight.

Perhaps we need to get a little quieter. Maybe we need to start less and finish more. What are your thoughts?

@knealemann
strategy. marketing. social media.

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photo credit: trendir
 
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