To the cynic, marketing people simply find different ways to apply lipstick to said pig or create need where it wasn’t before or trump up positive collateral to make lame stuff look desirable. Marketing, to some, is a four-letter word. After all, we don’t like when complete strangers make us act differently or buy things we don’t want or need, right?
Rory Sutherland describes himself as the fat bloke at Ogilvy. Rory is a funny dude who has a serious and humorous look at intrinsic value versus subjective value. [video]
Kneale Mann | How can I help?
visual credit: TED