The digital universe can connect us with people who can help us, work with us, hire us, befriend us and collaborate with us. In the last five years, I have had the pleasure of meeting hundreds of people and not all through quick clicks and shares. It takes time but it's well worth spending if you take the connection to the next step and get to know the people you bump into in cyberspace.
Digital Will Only Help So Far
You may say it's the power of social media but that is just the starting point. We bump into hundreds, perhaps thousands of people every day and make no connection. It is when we set up a call or meeting and get to know each other outside of the busy online world and connect as people that the power begins to be realized.
The in-person meeting or phone call will never be diminished and should never been removed from your business plan. It is the single tactic that can crush you or help you.
I can't speak for you, but I know I need to pick up the phone more often!
Often companies don’t put forth the effort because they don't want to put forth the effort. They can point to other reasons but perhaps they don't care to hear what customers are saying about them. The world is shrinking yet the basics have never been more critical – reading, writing, partnerships, service and being human.
Drop the tweet and pick up a phone
Kneale Mann
image credit: rachelcreative
original post Apr 2011
