Anyone in marketing can recite the four P's which are product, price, placement and promotion. But if marketing is all you do, how do you apply them to your business and go one further?
Practice
Have you ever been to a sporting event, good concert, or watched great acting? In each case, someone spent years honing their skills to make it appear effortless. Yet we are quick to criticize from the comfort of our 20oz beer mug in the 300 level. Now think about your skill set and what you can bring to any situation. Did you learn and execute all you know immediately?
Patience
If you enjoy writing, reading a good book may give you more determination to work on your own novel. You may know someone who went back to school and emerged with a whole new career path. I'm paying close attention to this one because I started a brand new role just a few months ago. My patience with myself is getting tested daily.
Persistence
No successful person in history has gotten it right the first time. This is one we all need to remember yet it can be tough on those days, you know, those days. After all, business isn't simply created, that's up to us.
Play
It's important to be organized and have a strategic plan. It is equally essential not to settle for good enough - that's what the other guys do. And it's okay to get a little messy once in a while, take some chances and swing at the fence.
Our most important "P" is probably passion.
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Showing posts with label marketing social media. Show all posts
Showing posts with label marketing social media. Show all posts
July 29, 2016
March 28, 2012
The Four P's Redefined
Anyone in marketing can recite the four P's which are product, price, placement and promotion. But if marketing is all you do, how do the four P's apply to your business?
Practice
Have you ever been to a sporting event or seen a live play or concert? Have you watched a great movie? Do you have any experience meeting someone else who is successful in business? Do you find motivation from people who show talent and prowess in a particular discipline? In each case, someone spent years honing their skills to make it appear effortless. Yet we are quick to criticize from the comfort of our 20oz beer mug in the 300 level. Now think about your skill set and what you can bring to any situation. Did you learn and execute all you know immediately?
Patience
When I was a kid I couldn't get through an NHL game without calling my buddies to see if any were interested in a little pick up game on the street. We couldn't wait to be the next big star. It wasn't important whether that dream would be realized, the key was to try and emulate our favorite players who had worked their entire lives to get to the highest level in the sport. If you enjoy writing, reading a good book may give you more determination to work on your own novel. You may know someone who went back to school and emerged with a whole new career path. Seeing others succeed may give you reason to study their process to improve your business through sound leadership and strategy.
Persistence
It requires working nights and weekends, writing ideas on scraps of paper you later find in the laundry, networking well, reading incessantly while life blends with work. No successful person in history has gotten it right the first time. And we may point to the occasional situation that appears to be an instant win. But once you dig deeper you realize it took a lot of persistence to happen. This is one we all need to remember yet it can be tough on those days, you know, those days. After all, business isn't simply created, that's up to us.
Play
There are many ways to be successful. What's important is to be organized and have a strategic plan. It is equally essential not to settle for good enough - that's what the other guys do. And it's okay to get a little messy once in a while, take some chances and swing at the fence.
Your most important "P" might be passion
Kneale Mann
image credit: superprofundo
Practice
Have you ever been to a sporting event or seen a live play or concert? Have you watched a great movie? Do you have any experience meeting someone else who is successful in business? Do you find motivation from people who show talent and prowess in a particular discipline? In each case, someone spent years honing their skills to make it appear effortless. Yet we are quick to criticize from the comfort of our 20oz beer mug in the 300 level. Now think about your skill set and what you can bring to any situation. Did you learn and execute all you know immediately?
Patience
When I was a kid I couldn't get through an NHL game without calling my buddies to see if any were interested in a little pick up game on the street. We couldn't wait to be the next big star. It wasn't important whether that dream would be realized, the key was to try and emulate our favorite players who had worked their entire lives to get to the highest level in the sport. If you enjoy writing, reading a good book may give you more determination to work on your own novel. You may know someone who went back to school and emerged with a whole new career path. Seeing others succeed may give you reason to study their process to improve your business through sound leadership and strategy.
Persistence
It requires working nights and weekends, writing ideas on scraps of paper you later find in the laundry, networking well, reading incessantly while life blends with work. No successful person in history has gotten it right the first time. And we may point to the occasional situation that appears to be an instant win. But once you dig deeper you realize it took a lot of persistence to happen. This is one we all need to remember yet it can be tough on those days, you know, those days. After all, business isn't simply created, that's up to us.
Play
There are many ways to be successful. What's important is to be organized and have a strategic plan. It is equally essential not to settle for good enough - that's what the other guys do. And it's okay to get a little messy once in a while, take some chances and swing at the fence.
Your most important "P" might be passion
Kneale Mann
image credit: superprofundo
October 7, 2011
Developing Your Offline Business
Nice to Tweet You
If you work hard, remain open to all possibilities and build a connection, it is astonishing how many people will help you. Each connection is a person, not just another number to add to our LinkedIn profile.
The digital universe can connect us with people who can help us, work with us, hire us, befriend us and collaborate with us. In the last five years, I have had the pleasure of meeting hundreds of people and not all through quick clicks and shares. It takes time but it's well worth spending if you take the connection to the next step and get to know the people you bump into in cyberspace.
Digital Will Only Help So Far
You may say it's the power of social media but that is just the starting point. We bump into hundreds, perhaps thousands of people every day and make no connection. It is when we set up a call or meeting and get to know each other outside of the busy online world and connect as people that the power begins to be realized.
The in-person meeting or phone call will never be diminished and should never been removed from your business plan. It is the single tactic that can crush you or help you.
I can't speak for you, but I know I need to pick up the phone more often!
Often companies don’t put forth the effort because they don't want to put forth the effort. They can point to other reasons but perhaps they don't care to hear what customers are saying about them. The world is shrinking yet the basics have never been more critical – reading, writing, partnerships, service and being human.
Drop the tweet and pick up a phone
Kneale Mann
image credit: rachelcreative
original post Apr 2011
The digital universe can connect us with people who can help us, work with us, hire us, befriend us and collaborate with us. In the last five years, I have had the pleasure of meeting hundreds of people and not all through quick clicks and shares. It takes time but it's well worth spending if you take the connection to the next step and get to know the people you bump into in cyberspace.
Digital Will Only Help So Far
You may say it's the power of social media but that is just the starting point. We bump into hundreds, perhaps thousands of people every day and make no connection. It is when we set up a call or meeting and get to know each other outside of the busy online world and connect as people that the power begins to be realized.
The in-person meeting or phone call will never be diminished and should never been removed from your business plan. It is the single tactic that can crush you or help you.
I can't speak for you, but I know I need to pick up the phone more often!
Often companies don’t put forth the effort because they don't want to put forth the effort. They can point to other reasons but perhaps they don't care to hear what customers are saying about them. The world is shrinking yet the basics have never been more critical – reading, writing, partnerships, service and being human.
Drop the tweet and pick up a phone
Kneale Mann
image credit: rachelcreative
original post Apr 2011
December 20, 2010
Resolution Revisited
I was sifting through some archives to review my year-end lists from last year. This year's lists will be on Dec 31 and Jan 1. Here's something that was originally posted last December. Have we gotten anywhere yet?
Widgets: Take your seats.
If you read this space once in a while, you probably have a couple social media profiles and tweet and read up on the topic of social networking and see the constant battle between tools and talk. We can drown in discussion and it’s time for us to move.
Activity does not equal progress. Most of us have learned that lesson the hard way.
Twitter will never make you Hemingway, website design templates will not guarantee you a career in user experience and a MacBook Air has yet to give birth to the next Steve Jobs. We need talent. A lot of it. Now. Let’s actually collaborate and make some decisions. Let's get creative and spend 100% of our time on the projects we want to do with the people with which we want to do them.
If you have some time off over the Holidays, sift through your network and make a list of the people who you can help and who can help you.
Make another list of the people that compliment your skills and could make potential collaborators on projects. Toss that box of what-if’s, self-doubts and no ways immediately. You will be far too busy for that.
Learn the tools, have fun with the tools, discuss the tools, embrace the tools, then let's get some stuff done. You in?
knealemann | email
image credit: istock
Widgets: Take your seats.
If you read this space once in a while, you probably have a couple social media profiles and tweet and read up on the topic of social networking and see the constant battle between tools and talk. We can drown in discussion and it’s time for us to move.Activity does not equal progress. Most of us have learned that lesson the hard way.
Twitter will never make you Hemingway, website design templates will not guarantee you a career in user experience and a MacBook Air has yet to give birth to the next Steve Jobs. We need talent. A lot of it. Now. Let’s actually collaborate and make some decisions. Let's get creative and spend 100% of our time on the projects we want to do with the people with which we want to do them.
If you have some time off over the Holidays, sift through your network and make a list of the people who you can help and who can help you.
Make another list of the people that compliment your skills and could make potential collaborators on projects. Toss that box of what-if’s, self-doubts and no ways immediately. You will be far too busy for that.
Learn the tools, have fun with the tools, discuss the tools, embrace the tools, then let's get some stuff done. You in?
knealemann | email
image credit: istock
