I was chatting with a colleague this week and we talked about how often technical glitches happen when we're using gadgets that are supposed to improve business and communication. Bad phone lines, email problems, servers down, weak cell patches, lost files, the list goes on.
We know that a web presence is important. Online, social and mobile purchasing continues to increase so it's imperative that companies have a digital interface for their customers. And there is ample data to prove connecting with a vibrant and active customer base helps drive better service and increase revenue.
However, it’s crucial not to let technology hamper your customers' ability to interact with you.
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