December 5, 2025

Ghost and the Machine

You’ve probably noticed it. It’s likely been happening since the dawn of time, but it feels like it’s ramped up in recent years. Many of us hoped the world would become kinder and gentler after Covid -  but in many ways, the opposite has happened.

Everyone’s “busy.” Everyone has too many priorities, too many choices. It’s become a comfortable excuse when we simply don’t want to do something.

My mom had a vivid phrase for when we went back on our word, she’d threaten to tan our hides. If you said you’d take the job and show up on time, you did exactly that.  

If you or anyone you know works in fast service, you’ve probably heard the stories - people not showing up for shifts. When I was a kid, that was unthinkable. You did what you said you were going to do.

Sorry, I’m Busy

Now to the big one: ghosting. You start a promising conversation with a potential client, things seem to go well - and then they vanish. No replies, no calls, no explanation. No one is that busy after the third or fourth follow-up. Maybe they hope you’ll give up - and often, that’s exactly what happens. But here’s the thing: it’s not about being busy; it’s about being respectful.

Difficult conversations are difficult. But if you’re too afraid to say no, don’t say yes or maybe in the first place. The old saying holds true - a fast no is far better than a slow maybe… and miles ahead of an unprofessional ghosting.

Leave a message after the beep. 

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