Diversity and Bias

My grade 10 history teacher once said; “There is no such thing as an unbiased opinion”. He was saying that in the context of news reporting and history writing but we all have our biases, opinions, and perspectives in all aspects of our lives.

Vernā Myers works on diversity every single day and confirms she has her points of view that show up even with her efforts toward fairness. The stats are heartbreaking. In the U.S. alone, a black man is 21 times more likely to be shot than a white man. 

Our biases are ending lives and it's up to each of us to change that. This isn't something that happens over there to other people. You and I have work to do – in our businesses, neighborhoods, lives, and our own minds. Today.

You need to watch this.


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Kneale Mann | People + Priority = Profit

Making More Mistakes

There is ample theory that we don’t try many of the ideas we want to try because we fear failure or success. Economist Tim Harford explains why we need to make better mistakes and not assume we know the answers.


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Kneale Mann | People + Priority = Profit

TED | Tim Hartford

Tom Asacker | The Business of Belief (part 2)

Yesterday, I posted part one of a conversation I had with my colleague Tom Asacker who has published his latest book The Business of Belief.

This is the second part of our conversation.

You write: “We choose what we choose because we believe in it. And those beliefs are driven by our desires.” Can you expand on that?

Tom: Belief is what humans do. Our personal beliefs and desires drive our choices. And in most cases, like fish in water, we’re unaware of that reality. Let’s take a relevant example. Right now someone is reading this blog post. If you were able to ask them why, they might respond, “I enjoy Kneale’s perspective, or I like Kneale.”

If you dug deeper, you may hear, “I was bored and intrigued by the subject matter.” If you go deep enough, you’ll eventually discover that whoever is reading this is reading it because they believe it’s the right decision for them to be making at this time. And why? Because they want to!

It sounds really simple, and it is. But how and why our minds work to create and nourish our beliefs is largely hidden from us. If you become aware of how and why it happens, you’ll know how to better motivate yourself and influence others.

You write there is nothing more powerful than our beliefs and in order to change the world, we need to change our beliefs, but how do we ensure they are our beliefs and not what society or industry or a boss or friend may have convinced us because of their beliefs?

Tom: That’s a great question. And I’m not sure I can answer it in a way that would “ensure” an unbiased assessment. We are all products of our past our upbringing, experiences, acculturation, genetics, etc. It’s simply not possible to scrub our brains of all of that influence. The challenge is to develop a personal philosophy of life and living, and then consciously consider our decisions and choices within that framework. That’s what makes leaders great, and people special.

If you suggest beliefs are nothing more than working assumptions, how do our beliefs become habits or unconscious actions?

Tom: It’s simple, really. If we develop a working assumption, say that a particular brand will do the job for us because we like the price, people, design, et al., and then it DOES that job, we now have evidence to support our belief. And so, we don’t have to spend time and energy considering that particular choice in the future. The process is the same for all of our decisions.

What have been some of the influences in changing your beliefs?

Tom: I’m probably a bit different than most, in that I make it my business to know why people do the things they do. So I’m always looking for the underlying reasons behind various decisions, including my own. And it’s that process, of questioning, that has influenced most of my changes. Of course, I have been influenced by others, including my friends and the media. But I try to make sure that those influences mesh with and contribute to my personal philosophies and evolving narrative. We all do.

Our minds are motivated by various stimuli, how can we shape that data to stay focused on the beliefs that will be helpful to us and those around us?

Tom: Desire will do the shaping for you. The stronger it is, the more influence it will have over your mind’s assessment of the various stimuli. It will screen and interpret the data to reinforce your desires and beliefs. This process is neither good nor bad; it’s simply how the brain works.

You also write in the book that our feeling mind and impulses can lead us astray, so trust our guts or not?

Tom: Know when to trust your gut. If you’ve developed expertise in a particular field or domain, pay attention to the signals being sent from your unconscious with regards to that domain. But, in general, be very skeptical of your feeling mind. It’s a short-term thinker. It’s an impulsive, impatient, and quite fearful companion.

What are the key hopes you have for anyone reading this book?

Tom: To be more conscious, of their beliefs, their choices, their words and actions and to live life on purpose, with caring and daring.

Thanks Tom! The Business of Belief is out now.
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Kneale Mann | Leadership and Culture strategist, writer, speaker, executive coach engaging leaders, collaborative teams, and strong business results.

tom asacker | learntoem

Tom Asacker | The Business of Belief (part 1)

Writing a book is hard work. Many who have never attempted this endeavor, like many disciplines, have an opposite opinion. If you have ever had the inkling, here are a few things to consider. First, you need a thesis to carry your book. It is an angle, a story you want to share, a theory or outline that will hold your readers’ attention.

Next you need to write

For business books, generally that means 50-80,000 words, novels are 75,000 words and up. Then you need someone to edit it to ensure there is a flow which will keep that reader hooked. There are footnotes and credits and all that fun stuff to add in next.

Now the work begins

Once that is complete, you need to actually get it in the hands of readers which requires marketing, advertising, speaking engagements, social networking, or a myriad other channels. Oh, and if you think publishing a book will be an instant financial windfall, well, unless you’re Stephen King or John Grisham, don’t hold your breath.

Still interested?

I first met Tom Asacker through Twitter. He posted something that got me interested, then more, then I visited his website and read more about his work and philosophies. Then watched some of Tom’s speaking engagements and followed that with a phone call. We had a great chat and we've been in touch ever since.

I like Tom’s straight forward approach and he's an entertaining and thought provoking speaker. He is a seasoned business strategist, author, speaker, and marketer who knows his stuff and keeps learning every day.

His latest book is entitled The Business of Belief and it’s a fascinating read. Tom and I touched base a while back and decided to do something different. I asked if I could interview him about the book and his life and he obliged. This is the first of two parts of that conversation.

Why did you write The Business of Belief?

Tom: I don’t know yet. I’m being quite sincere. These types of non-fiction books are really about one thing: Changing people’s lives by illustrating and illuminating an emotional truth. When I hear back from people who have read the book and, as a result, have changed their businesses and their lives, then I’ll know why I wrote it.

You outline in the book that there are two factions or sources of energy working against each other.

First, is our ability to share and spread ideas faster through technology and the second is the difficulty in actually influencing the beliefs and behaviors of our intended audiences. You call it the Issue-Attention Cycle. Explain.

Tom: Awareness is obviously still a prerequisite in any type of communication process. But it’s a time consuming and expensive undertaking if it doesn't accomplish the end goal, which is belief and behavior change.

The issue-attention cycle refers primarily to public opinion, how our enthusiasm for programs or issues initially peaks and then fades off. There’s no doubt that the same thing happens with organizations.

The difference is that the leader of an organization has a captive audience. It’s up to her to make sure that she communicates clearly, frequently and passionately, and that she eliminates competing priorities on her people’s time and attention.

The theme of the book, and I assume now, your life, is belief and the ability for us to stay clear on our values. What is belief for you?

Tom: I’m only human, so many of my beliefs go unquestioned. There’s simply not enough time in the day to evaluate each and every decision. But I do make it a routine practice to question my work: Am I making a real difference in people’s lives and how can I change to improve my impact?

I also continually question my humanity: Am I as compassionate and caring as I can be? Am I making decisions that will make the world a better place in the future? The key is to be conscious, which is hard for people who are hurrying through life making most of their decisions on autopilot.

More with Tom and the Business of Belief tomorrow.
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Kneale Mann | Leadership and Culture strategist, writer, speaker, executive coach engaging leaders, collaborative teams, and strong business results.

tom asacker | learntoem

44 Years Later - His Dream is Alive

Many may say it’s not possible. The naysayers will chime in to remind you that no one has tried that before while the status quo will fight to keep things just the way they are now. Every now and then someone is brave to stand for millions and remind us that each of us counts and can affect positive change.

April 4, 1968

Dr. Martin Luther King Jr. was just 39 years old when his life was ended in Memphis. His inspiration continues more than four decades after his tragic passing. Dr. King's words remind us that we can do it, we can put forth change, and we can have a dream.

• A genuine leader is not a searcher for consensus but a molder of consensus.

• A right delayed is a right denied.

• At the center of non-violence stands the principle of love.

• Change does not roll in on the wheels of inevitability, but comes through continuous struggle. We must straighten our backs and work for our freedom.

• Everything that we see is a shadow cast by that which we do not see.

• I have decided to stick with love. Hate is too great a burden to bear.

• Injustice anywhere is a threat to justice everywhere.

• Means we use must be as pure as the ends we seek.

• You don't have to see the whole staircase, just take the first step.

• Never succumb to the temptation of bitterness.

• Our lives begin to end the day we become silent about things that matter.

• Life's most persistent and urgent question is: What are you doing for others?

Kneale Mann

image: mlk memorial

Leadership is Hard Work

Clearly no one with any sense of decency thinks war is a good idea yet it has been a part of the human condition for our entire existence. It’s painful and senseless. 

Retired four-star General Stanley McChrystal had a decorated career and his story is well documented. His passion and convictions are clear. 

Leadership may seem simple but it clearly remains extremely complicated - especially when actual lives are at stake. During his TEDTalk, General McChrystal outlines its challenges and its vast opportunities.

Kneale Mann

ted | stanley mcchrystal

Happy Christmas

Kneale Mann

visual credit: Coldplay