We have them every day; often several times each day. We're faced with a problem, one pops to mind. They are plentiful and everywhere. We are doing something innocuous, and one breaks our consciousness. But what do we do with them?
This video is a few years old and just as valid as the day it was produced. Stephen Johnson discusses how ideas are born, incubated, and ultimately acted upon. He studies how we think about ideas and then actually execute them.
What will you do with your next idea?