We all have tools to choose from but let's not forget to focus on people. Much has been and will be said and written about the social web; we can't forget the human web.
Business owners and managers may understand that certain tactics and channels will help their business but through research, data, and measurement, we can look at outcomes more accurately.
It takes more than counting beans
Having lots of "likes" on your Facebook group, comments on your Instagram post, views on Snapchat, and a lot of page views on your website without commitment to engage your customers won't magically bring in revenue.
And it begins by engaging your own people. Strong internal customer service happens long before anyone outside your company even cares.
Do you know how you help?